Basilica Gomes

Basilica Gomes

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Data Analyst @ Axios | MSBA @ USC | Expertise in Data Analytics, Workflow efficiency, and Creative Problem Solving
Pasadena, California, United States

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Jobs verified_user 0% verified
  • Axios
    Revenue Operations Analyst
    Axios
    Apr 2024 - Current (2 years 7 months)
    As a Sales and Revenue Operations Analyst at Axios, I developed a dynamic KPI framework to monitor revenue performance and pricing efficiency. I automated inventory audits and rate optimizations, reducing manual adjustments. Additionally, I built and maintained a real-time sales performance dashboard in Looker, reducing manual reporting by 20%.
  • zynga
    Pricing Analyst - Intern
    zynga
    Jun 2023 - Aug 2023 (3 months)
    In my role as a Pricing Analyst - Intern at Zynga, I conducted A/B testing and pricing elasticity analysis to optimize in-game ad pricing, resulting in a 3% increase in Yield. I also led a seasonality analysis to enhance revenue forecasting accuracy and designed automated reporting solutions to streamline performance tracking.
  • University of Southern California
    Graduate Student Assistant
    University of Southern California
    Jan 2023 - Dec 2023 (1 year)
    In my role as a Graduate Student Assistant at the University of Southern California, I led website revamp projects to enhance user experience and managed social media pages for the psychology program, resulting in a 40% increase in organic followers. I developed skills in content generation, SEO optimization, and social media marketing.
  • University of Southern California
    Teaching Assistant
    University of Southern California
    Jan 2023 - Dec 2023 (1 year)
    In my role as a Teaching Assistant at the University of Southern California, I supported 3 classes in the WBB program by grading assignments, projects, and exams. I also provided coaching and mentoring to students to help them succeed academically.
  • Yahoo
    Account Executive
    Yahoo
    Feb 2018 - Aug 2022 (4 years 7 months)
    In my role as an Account Executive at Yahoo, I successfully managed a diverse portfolio of enterprise clients, implementing cutting-edge sales analytics and revenue optimization strategies to drive media spend efficiency. Through conducting multi-touch attribution and media mix modeling, I consistently achieved an impressive 3X ROI on ad spend. Additionally, I led the integration of first-party and third-party audience APIs to enhance ad targeting optimization, contributing to the overall success of the team. Show less
  • Yahoo
    Optimization Analyst
    Yahoo
    Feb 2017 - Feb 2018 (1 year 1 month)
    In my role as an Optimization Analyst at Yahoo, I oversaw the execution of campaigns for high-spending clients, focusing on ad targeting, creative QA, and bid optimization. I also created workflows and documentation for campaign performance analysis, multi-touch attribution, and reporting. Additionally, I trained new hires on data analysis and campaign setup, emphasizing clear communication of analytical findings to stakeholders.
Education verified_user 0% verified
  • University of Southern California - Marshall School of Business
    University of Southern California - Marshall School of Business — Master of Science - MS, Business Analytics
    University of Southern California - Marshall School of Business
    Jan 2022 - Dec 2023 (2 years)
    Dean's list GPA - 3.72 D.Tsai Greater Asia Scholarship Recipient Vice President - Business Analytics Student Association (BASA) Coursework:
    • SQL Databases for Business Analysts
    • Data, Models, and Effective Decisions in Python
    • Statistical Computing and Data Visualization
    • Statistics
    • Business Analytics
    • Machine Learning
    • Probability and Data Modeling
    • Big Data
    • Digital Platforms and Innovations
    • Blended Data
    • Time Series Analysis
    • Natural Language Processing (NLP) Show less
  • Symbiosis School of Media and Communication, Bengaluru
    Symbiosis School of Media and Communication, Bengaluru — Master of Business Administration (MBA), Communication Manageme
    Symbiosis School of Media and Communication, Bengaluru
    Jan 2015 - Dec 2017 (3 years)
    Member of the Corporate Relations Cell (Placement committee) Member of the College Public Relations Club
  • Sophia College (Autonomous)
    Sophia College (Autonomous) — Bachelor's degree, Mass Communication/Media Studies
    Sophia College (Autonomous)
    Jan 2010 - Dec 2013 (4 years)
    Member of the Marketing team for the college fest-Kaleidoscope Vice-President of the Development Sector at a youth run organisation - AIESEC
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