Keith Jeffery
About
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VP of Product Management and Operations
Seattle, Washington, United States
Résumé
Jobs
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VP of Product Management and OperationsTeikametricsOct 2021 - Current (5 years 1 month)In my role as VP of Product Management and Operations at Teikametrics, I spearheaded the development and launch of Flywheel 2.0, an AI-driven technology that revolutionized selling and advertising across marketplaces. I led a team of 30+ product managers, marketers, designers, and operations leaders, driving cultural change and implementing new practices for continual improvement.
• Conceptualized, developed, and launched Flywheel 2.0, our company's flagship AI led SaaS product, driving growth and expansion.
• Managed key external partner relationships with Amazon and Walmart.
• Implemented new practices for strategic planning, road-mapping, and cross-functional collaboration.- Director of Product ManagementExpedia GroupApr 2015 - Sep 2021 (6 years 6 months)• Lead our Enterprise Solutions partner engagement and strategy for product management. Maintain and grow our largest external Expedia Group (EG) partners (e.g. Chase, American Express). Topline value over $6B.
• Own and execute the requirements gathering and documentation, build out and deliver on shared road maps both internal and external to EG.
• Drove efforts to expand EGs’ new AI/NLU virtual assistant platform into the partnership space. Pitched internal and Chase executives on opportunity, acquired VP and CEO buy-off and coordinated development and implementation across multiple teams and companies for a market launch in Q4 2019. The virtual assistant for Chase was highlighted in the Explorer Conference for Travel in Novemb - SR Product and Program ManagerMicrosoftOct 2002 - Jan 2015 (12 years 4 months)• Built Bing Rewards Program (currently Microsoft Rewards Program) from initial executive pitch and buy-off, through development and scaled market trials to full product launch.
• The Bing Rewards Program is a multi-patent pending Customer Engagement Platform acting as the foundation for 1:1 Customer Relationship Management capturing customer profiling information and activity that enables users to accrue value through online actions. The platform allows for real time customization of product experience, advertising content, reward promotions and redemption options by member.
• Bing Rewards grew customer engagement 10X was contribution margin positive with YOY growth of over 75% in users and search volume.
• Managed team of 1 - Product ManagerAmazonSep 1999 - Mar 2002 (2 years 7 months)• Managed and grew the new and featured product marketing program, increasing annual revenue from $500K to $4.5M.
• Project managed automation of marketing activities, reducing work hours by 70%.
• Created Loyalty Program business proposal, leading to the “Gold Box” and pre-paid free shipping features. - Sales and Account ManagerKellogg CompanySep 1998 - Aug 1999 (1 year)• Managed sales territory that produced $3M in annual revenue. Grew sales by 15% Year-over-Year. Landing one of the top US government contracts in the Food Services Organization.
Education
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- Bachelor of Business Administration (BBA, marketing, finance and social pychologyUniversity of WashingtonJan 1993 - Jan 1998 (5 years 1 month)