Jarrod Appleby

Chief Executive Officer

San Churro

Apr 2025 - Current (1 year 2 months)

Chief Operating Officer

San Churro

May 2024 - Apr 2025 (1 year)

C

Chief Growth Officer

May 2021 - Aug 2023 (2 years 4 months)

Responsible for the operational alignment and marketing strategy of current brands both domestically and internationally. In addition, I am responsible for managing the development of new concept ventures. In this role I led The Coffee Club's international portfolio which spans over 14 countries and 170 stores. I also led the Emerging Brands team which are responsible for the development and launch of new F&B concepts into Australia.

General Manager - International & Emerging Brands

Minor DKL Food Group

May 2020 - May 2021 (1 year 1 month)

Partnering with the CEO I set the international strategy and am responsible for the growth and performance of our international portfolio (over 170 stores in 13 countries). With a broad remit I lead the International, Emerging Brands & New Ventures teams at Minor DKL Food Group.

S

Senior Manager - Operations Excellence & New Ventures

Sep 2019 - May 2020 (9 months)

I led the Operational Excellence & New Ventures department which encompasses Customer Experience, Brand Programs, Ops Development, Loss Prevention, International Support, New Ventures and Channel Development for Minor DKL Food Group.

O

Operations Excellence & New Channels Manager

Jan 2018 - Sep 2019 (1 year 9 months)

Reporting to the COO, I led the Operational Excellence department which encompasses Customer Experience, Brand Programs, Ops Development, Loss Prevention, New Ventures and Channel Development for Minor DKL Food Group.

HR Manager - Operations

Minor DKL Food Group

Aug 2016 - Jan 2018 (1 year 6 months)

In this role I led the brand HR teams for The Coffee Club and Ribs and Rumps franchise systems nationally. I was responsible for executing the human resources strategy to support the overall business plan. Continually assessing and anticipating HR-related needs within the relevant brands and business units, I sought to develop integrated solutions to increase performance, productivity and capacity across the organisation.

H

HR Advisor

Jan 2015 - Jul 2016 (1 year 7 months)

In this role I oversaw the HR activities for The Coffee Club brand (290+ stores within Australia). My primary purpose was to provide strategic, tactical and pragmatic HR support and advice to our Franchise Partners and Corporate Support Team, ensuring that attraction, retention, development, engagement and remuneration policies and practices reflected and supported the Brand’s Vision, Mission and Values.

Group Recruitment & HR Coordinator

Minor DKL Food Group

Aug 2013 - Jan 2015 (1 year 6 months)

Reporting to the Group HR Manager, I was responsible for providing strategic and customer focused recruitment and organisational development support and advice to MDKL and associated brands. I managed the end-to-end recruitment processes for all professional roles across MDKL. In addition I also oversaw the recruitment activities of our corporate stores across five brands. In this role, I also had a strong HR focus, predominately for The Coffee Club and several of our emerging Brands, I responded to and managed a broad range of ER activities. This included providing advice on ER/IR issues, award interpretation and coaching managers and Franchise Partners on performance management processes and terminations. I also handled employee grievance

Group Human Resources Administrator

Minor DKL Food Group

Mar 2012 - Aug 2013 (1 year 6 months)

Reporting to the Group HR Business Partner I was responsible for providing HR and recruitment support to The Coffee Club and Ribs and Rumps brands. Initially this role saw me primarily support The Coffee Club‘s Learning Academies and corporate stores across our established and emerging brands. By 2013 I was responsible for the majority of Head Office recruitment (including senior roles). I was also responsible for providing HR advice and support to the Franchise Network. My responsibilities included: - Undertaking analysis and producing regular reports to maintain and develop a People P&L; - Supporting the delivery of education and training to Managers and Franchise Partners to increase their ER/IR knowledge and skillset; - Providing gene

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