Felipe Nunez

Performance Designer / Creative Strategist

Simpliworks

May 2026 - Current (4 months)

Design creative assets for B2B, B2C, and DTC marketing campaigns across Meta, Amazon, Shopify, email, and web. Create static and animated ads, landing pages, email flows, product detail pages, and other digital experiences focused on engagement and conversion. Work closely with marketers, copywriters, and media buyers to develop campaign ideas, creative hooks, and messaging that align with business goals. Manage Amazon Seller Central content, creating and publishing Premium A+ Content, Brand Storefronts, image galleries, DSP creatives, and other conversion-focused assets. Use AI tools like Magnific Spaces, Claude, Gemini, Kittl, and ChatGPT as part of my daily workflow to speed up ideation, explore different creative directions, and improv

Performance Designer | eCommerce & Amazon

Merit Manufacturing

Jul 2024 - Apr 2026 (1 year 10 months)

Designed creative assets and marketing campaigns for B2B, B2C, and DTC brands, including Shopify experiences, Amazon content, landing pages, email flows, packaging, and static and animated ads. Managed Amazon Seller Central, creating A+ Content, Brand Storefronts, image galleries, videos, and interactive modules while making sure every product page followed Amazon best practices and delivered a better shopping experience. Worked with developers, marketers, and copywriters to create responsive websites and landing pages, and also reviewed existing eCommerce stores looking for ways to improve page speed, technical performance, and the overall user experience on desktop and mobile. Used AI tools during the creative process to explore ideas fa

Creative Team Lead

Xperience Marketing Solutions

Mar 2024 - Jul 2024 (5 months)

As the leader of the design team, I managed workloads, oversaw creative projects, provided feedback, and helped ensure high-quality deliverables across multiple brands and clients. Worked closely with marketing, developers, and account managers to create digital experiences for e-commerce and performance marketing, including Amazon assets, Shopify landing pages, Meta advertising creatives, motion graphics, and video content. Focused on delivering clear, engaging, and conversion-driven designs while balancing creativity, business goals, and user experience. Introduced AI-powered workflows to streamline creative processes, accelerate ideation, and improve production efficiency, while maintaining consistency and quality across projects.

Visual Designer

TUYA SA

Dec 2020 - Mar 2024 (3 years 4 months)

Contributed to the development of Universidad Tuya, a digital learning platform designed to support onboarding, compliance training, and employee development through engaging digital experiences. Designed user interfaces, multimedia assets, and interactive learning experiences that transformed complex technical and operational content into accessible, user-friendly solutions. Created gamified courses, video content, and digital materials using Articulate Storyline while applying UX principles to improve usability, engagement, and the overall learning experience. Worked closely with Knowledge Management, Marketing, and cross-functional teams to develop visual communication materials, internal campaigns, and digital content that strengthened

Visual & e-Learning Designer

Corporación universitaria Unisabaneta

Mar 2020 - Dec 2020 (10 months)

Supported the transition from in-person to virtual learning during the pandemic by contributing to digital learning experiences, virtual courses, and diploma programs designed for remote education. Developed multimedia learning materials, video capsules, and interactive eLearning content using Articulate Storyline, improving accessibility, engagement, and knowledge delivery in online learning environments. Designed and managed a responsive LMS and academic portal through a CMS, creating UI improvements to enhance usability and support a better digital learning experience.

Visual Designer

Íntegro

May 2016 - Feb 2020 (3 years 10 months)

Designed user interfaces, multimedia assets, and digital learning experiences for platforms including Next_U, Open English, and Open English Jr., creating engaging, accessible, and visually consistent experiences across web and mobile environments. Created animated eLearning videos, interactive content, design systems, style guides, and visual assets that improved usability, strengthened brand consistency, and enhanced the overall user experience across digital products. Collaborated with cross-functional teams including instructional designers, developers, marketing, and product stakeholders to deliver digital experiences aligned with both educational and business goals, balancing creativity, usability, and visual communication.

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