Christina Vidoto

Senior Data Insights Manager

Trustonic

Aug 2025 - Current (1 year 3 months)

Brand Insight Assistant Manager

Unilever

Jun 2025 - Aug 2025 (3 months)

Core responsibilities: - Led the global social listening and campaign effectiveness insight programme across Beauty & Wellbeing brands in multiple markets. - Owned end-to-end delivery of insight projects (CMI), from stakeholder briefing to strategic output. - Managed a team of six analysts. Tools & Partners: YouScan and more.

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Associate Director

Aug 2023 - Feb 2025 (1 year 7 months)

Core responsibilities: - Led quant and qual research, creative/concept testing, social listening, and UX research capabilities for a global luxury watch brand. - Acted as a strategic advisor to marketing, delivering insights on brand equity, creative testing, campaign effectiveness, and media performance. - Managed quantitative (e.g., brand health, ad trackers, social listening) and qualitative (e.g., focus groups, intercepts, interviews), social and search listening projects across EMEA, AMER and APAC markets and various audience segments, including HNWI. - Designed frameworks and playbooks to guide brand strategy and creative development. - Drove innovation through proprietary AI agents to streamline analysis and improve decision-making.

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Research & Insight Director

Nov 2021 - Aug 2023 (1 year 10 months)

Implementing innovative ways of work from the ground up, such as the agile methodology for creative and concept testing, by incorporating feedback throughout the creative development process. By adopting this approach, we empowered our teams to iterate our work according to consumer POV in a fast turnaround. Conducting primary and secondary research from brief development to final delivery presentation to internal and external stakeholders. Productising data and insights capabilities by creating a series of solutions that support brand and corporate strategies and creative developments. Expanding our portfolio through new client acquisitions/current clients' new opportunities by pitching data & insight solutions. Providing comprehensive ins

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Senior Research & Insight Manager

Jan 2020 - Oct 2021 (1 year 10 months)

Social Media & Insights Freelancer

Edelman DXI

Jan 2020

Social Media & Insights Freelancer

M+C Saatchi UK

Nov 2019 - Dec 2019 (2 months)

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Social Media & Insights Freelancer

Oct 2019 - Nov 2019 (2 months)

Insights Manager

1000heads

Jun 2018 - Oct 2019 (1 year 5 months)

Gathering unstructured data and transforming outcomes into strategic insights and business directions. Delivering social media, influencers and media partners campaigns performance results across varied clients. Clients: The North Face, Diageo, Google, Wella, Gumtree, StubHub. Awards: Gold-winning from AMEC Awards 2019 for Diageo in the category 'Step Change Award', the best improvement of a measurement journey. Tools: Sysomos, Sprinklr, Social Bakers, Khoros, Digimind, Minter.io, GlobalWebIndex, Adoreboard. Show less

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Research & Insight Manager

Mar 2018 - Jun 2018 (4 months)

Core responsibilities: - Collected and analysed both structured (CRM, digital, social) and unstructured (reviews, earned mentions) customer data, transforming insights into actionable strategies. - Developed audience segments and targeted databases to optimise email marketing campaigns. - Conducted audience profiling of Kia customers and car owners in the UK market, understanding behaviour, attitudes, preferences, and perceptions of brands and car makes. - Led UX research to enhance user experience and inform product and marketing strategies. - Utilised SQL to interrogate, segment and transform customer data to assist in insight analysis. Client: Kia. Tools & Partners: Google Analytics, Adobe Analytics, Occam/FastStats, NCBS, Mapp.

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Data & Insights Analyst

Sep 2017 - Mar 2018 (7 months)

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Data Analyst

Jan 2017 - Sep 2017 (9 months)

Transformed data into insights for Healthcare and Car manufacturer clients. Data collection from different sources as social and search. Clients: GlaxoSmithKline, Volvo. Tools: Netbase, Audiense, Affinio, Brandwatch, Relative Insights, SEMrush, Similar Web, Buzzsumo, Adoreboard, TGI, GWI and IBM Watson (cognitive intelligence system).

Social Media & Insights

Weber Shandwick

Nov 2016

Delivered social listening behavioural report regarding coffee consumption in the Brazilian Market. Tool: Crimson Hexagon. Client: Nespresso

Digital Strategist

The Bridge

Apr 2015 - Mar 2016 (1 year)

Social media strategist and community engagement manager for The Bridge, a global recruitment platform for creative people. Gathered social media trends to provide strategic recommendations to the business.

Digital Account Manager

Ogilvy

May 2014 - Jan 2015 (9 months)

I was responsible for supervising GlaxoSmithKline's digital account at Ogilvy & Mather in Rio de Janeiro. My role was the intersection between clients and teams to accomplish a personalised service, focused on the executions and digital campaigns. In addition to briefings, negotiation, production monitoring and campaigns, I helped to integrate online and offline area to give them an excellent care to the clients.

Social Research & Insight Analyst

Globo

Sep 2013 - Apr 2014 (8 months)

I was part of the Business Intelligence and Social Media team at the largest media group in Latin America, Rede Globo. My responsibilities were listening the social data about TV shows, TV presenters, actors/actresses and Globo brands, with monitoring tools (E.life social media platforms). I was also responsible for providing strategic recommendations in qualitative and quantitative reports.

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Social Media Strategist

Feb 2011 - Sep 2013 (2 years 8 months)

Core responsibilities: - Crafted social media strategies for clients in various industries, including FMCG, beauty & wellness, oil & gas, retail, and pharma. - Managed online communities and organic and paid campaigns and monitored earned conversations using social listening tools like Radian6, Scup, and Seekr. - Managed editorial and content generation, aligning organic and paid campaigns with key launches and moments. - Monitored digital and social brand reputation for clients such as L'Oréal, Texaco, and GlaxoSmithKline. Clients: L'Oréal / Garnier (beauty), Vizcaya (beauty), O Boticário (beauty), Texaco (oil & gas), BarraShopping (retail), BNDES (Brazilian Development bank) and GlaxoSmithKline (pharma).

Social Media Analyst

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Jan 2011 - Feb 2011 (2 months)

Social Media content management (Twitter, Facebook, Orkut and Blog) and also content for website. I helped with digital metrics analysis and strategic insights for digital campaigns.

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Corporate Communication Intern

Imprensa Oficial do Estado do Rio de Janeiro

Jun 2010 - Jan 2011 (8 months)

Reporter, Copywriter, Community Manager, Content management for the Government website, Management of internal routine and Daily Clipping.

Digital Marketing Intern

Opinião e Notícia

Feb 2010 - Jun 2010 (5 months)

Digital Media Strategist (PPC and Affiliate), Copywriting to website and Social Media channels, Monitoring and Tracking performance and Analytic reports.

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Social Media Stategist Intern

Jun 2009 - Jan 2010 (8 months)

Social Media Strategist, Copywriting to Social Media channels, Monitoring and Tracking performance on Social Media and Analytic Reports.

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Christina Vidoto

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