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Allison Brooke Gordon

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Connecting Partners & Stakeholders | Global Culture & Engagement | I Create Value Through Empathetic Leadership

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Jobs verified_user 0% verified
  • Citi
    Head of Communications & Organizational Engagement
    Citi
    Jan 2021 - Current (5 years 10 months)
    Throughout my 8+ year tenure at Citi, I have experienced deep and meaningful growth due to my ability to unite employees on a global scale and my significant successes galvanizing clients and employees to strengthen their relationship with the company. Currently, I cultivate connectivity and engagement across the 10K-employee compliance organization by directing a team of professionals executing strategic program management for communications and engagement initiatives. - Develop comprehensive communications plans to ensure the Chief Compliance Officer’s (CCO) priorities and messaging are cascaded across the enterprise and throughout the firm’s organizations. - Lead the enterprise-wide culture transformation by leveraging programming and re
  • Citi
    Senior Vice President, Global Branding and Sponsorships
    Citi
    Jan 2017 - Jan 2021 (4 years 1 month)
    - Spearheaded a global employee incentivization program that awarded $250K to fund winning project proposals. Program engaged 200K employees and resulted in the following business enhancements: 100% paper-free client approval process; 98% lower processing time for global sanctions compliance watchlist from 45 minutes to one; 30 seconds cut per call on 223M calls per month; $3.5M in new business in one year. - Influenced 74K+ employees to build and protect the Citi brand by partnering with a creative agency to develop and execute an ad campaign surveyed as 50%-70% relevant and 58%-77% appealing, with 57%-87% of respondents proud to work for Citi. - Launched a global platform that stewarded the brand’s digital assets and marketing resource ma
  • Citi
    Vice President, Global Branding and Sponsorships
    Citi
    Jan 2014 - Jan 2017 (3 years 1 month)
  • Taproot Foundation
    Consultant (Marketing Manager)
    Taproot Foundation
    Sep 2012 - Aug 2013 (1 year)
  • P
    Communications Consultant
    People Driven, LLC
    Jun 2012 - Jul 2012 (2 months)
    - Facilitated an ERG workshop through vision planning and goal setting for the Campbell Soup Company.
  • PepsiCo
    Corporate Communications Manager
    PepsiCo
    Jan 2012 - Jan 2013 (1 year 1 month)
    I was recruited by PepsiCo to support change management and produce in-person and multi-platform communications around a swift relocation of corporate headquarters during a large-scale renovation and its impact on operations. - Amplified excitement around the renovation and influenced a change in behavior, mindset, and action across international teams by defining the global communication strategy with clear, positive, and visionary messaging. - Aligned and strengthened messaging through close collaborations with HR, real estate, marketing, legal, and corporate communications departments.
  • Comcast
    Communications Manager
    Comcast
    Jan 2007 - Jan 2012 (5 years 1 month)
    In this role, I was a key player transforming the customer perception of Comcast from a utility company to a social activist with a focus on local communities by producing compelling content that raised awareness of and participation in national community investment programs. - Increased engagement in corporate social responsibility by partnering with media and marketing teams to create communications that resonated with employees. - Consistently met the CEO’s fundraising targets for the over 140K-employee United Way campaign. - Managed the ~100K diversity advertising budget and secured ad placement in diverse and multi-ethnic publications, events, and trades.
  • C
    Contributor
    Jan 2006
  • B
    Brand Strategist
    Jan 2005 - Jan 2007 (2 years 1 month)
    - Uncovered valuable stakeholder insights by organizing and facilitating focus groups; analyzed and synthesized data to inform HR training methods, employee evaluations, surveys, and reward programs. - Built relationships with executive leadership and stakeholders to discuss key business priorities, determine actionable goals, and enable knowledge sharing.
  • Environmental Defense Fund
    Project Manager & Assistant to the Vice President of Programs
    Environmental Defense Fund
    Jan 2000 - Jan 2005 (5 years 1 month)
    - Assisted in project management and communication for six environmental science programs and initiatives. - Contributed to the research and counsel of the national “Undo It” campaign on global warming.
Education verified_user 0% verified
  • University of Illinois Urbana-Champaign
    bachelor, Bachelor of Science - BS Natural Resource & Environmental Studies
    University of Illinois Urbana-Champaign
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