Rallou Georgiou
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Growth Marketing Manager
Athens, Greece
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Résumé
Jobs
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- HHead of GrowthSep 2020 - Current (6 years 2 months)- Marketing Strategy (Create and implement the strategy for EU, Asia and USA markets) - Market Analysis (Market Analysis for EU, Asia and USA) - Growth Hacking (Create connections with Sotheby’s and Christies) - Creating Lead Generation Campaigns targeting Europe, USA - Content Marketing- SEO (Content Creation & Implementation of SEO best practices)
Co DirectorStartup GrindAug 2014 - Current (12 years 3 months)- Develop and lead the delivery of the sales strategy in Athens Chapter - Act as the main interface for all commercial communications, coordinating and functioning as the main point of contact between Startup Grind Athens and clients - Ensure completion of all project related activities- Head of Growth PNOEPNOESep 2019 - Sep 2020 (1 year 1 month)- Managing paid online marketing channels for USA, Europe, Asia and Australia (PPC: Google Ads, META, Reddit, Amazon) - Creating Automations through Hubspot - Growth Hacking Increase in Qualified Leads and Sales 100% within four months - Data Analysis: Identify new market opportunities: from B2B expanding to B2C, Penetrating in Europe and Australia. - Reaching out to Influencers - Managing marketing budget to ensure the lean and efficient growth of all channels - Content Creation (Updating the website & YouTube and creating new strings) - PR Management in USA (Reach out through Twitter key players in media) - Working Directly with a committed Facebook Team in Dublin due to High Performance and Convertion Rate Show less
- DDigital Marketing ManagerSep 2017 - Sep 2019 (2 years 1 month)- Managing paid online marketing channels (search, paid social media, display and retargeting) - Increasing the market share in Greece and Turkey while improving marketing efficiency - Managing marketing budget to ensure the lean and efficient growth of all channels - PR Management - Sponsorship Management
- RHead of GrowthRANTEVU LTDJul 2016 - Mar 2018 (1 year 9 months)- Growth Hacking from 0 to 70.000 users - Digital marketing strategy - Media Planning - Execution of marketing activities - Define branding guidelines - Event Management - Design and execute content marketing - Identifying and building relationships with key influencers
- Growth Marketing ManagerBook'n'BloomApr 2016 - Mar 2017 (1 year)- Leading the local Marketing Team - Creating local digital marketing strategy in collaboration with Key Account Managers and Country Manager to ensure the Greek market is aligned with local and global business objectives. - Leading both brand awareness and acquisition campaigns through online channels (Facebook, Google and Display campaigns) and running in parallel retargeting campaigns. - Conversion Analysis and Reporting - constantly reviewing marketing activities, gathering learnings and delivering continuous improvement. Liaising frequently with KAMs and CM to analyse quality of leads, conversion rates, retention rates and more KPIs to infer insights and adjust marketing activities. - Creating email marketing strategy and executing all
- Marketing Campaign ManagerUpstreamMay 2012 - Nov 2012 (7 months)- Develop and execute a series of integrated, multi-channel marketing campaigns to generate direct revenue - Create test plans and undertake market analysis for each campaign where appropriate - Prepare and deliver pre-campaign briefings, provide the necessary information to the international copywriting team and lead the creative process to ensure each campaign is a success - Maintain effective relationships with internal stakeholders
- MMarketing and Sales ManagerNov 2006 - Dec 2014 (8 years 2 months)- Commercial representative of hiphop.gr to advertising prospects - Designing and implementing marketing and sales strategy from idea generation to total campaign management - Managing resources to ensure successful implementation and delivery - Selection and management of affiliates - Market research, competitive intelligence and suggestions for innovative technologies/breakthroughs
- RHead of SalesRainbow GroupMay 2005 - Nov 2009 (4 years 7 months)- Key Accounts Management - Managing the Customer Service-Complaints Team - Managing the Sales-Telemarketing Team - Creating and Updating a Model for handling Complaining Customers for the Greek region - Monitoring the Competition, Updating the Sales Department and Creating New Sales Strategies - Creating, Implementing and Monitoring new Direct Marketing Strategies for Existing Customers via CRM application - Monitoring and Analysing Customers via CRM application - Coordinating and creating marketing material in relation with suppliers across Europe - Daily, monthly, annual statistics to analyse and create sales strategies - Budgeting & pricing policy - Referring directly to the General Manager Show less
- Manager AssistantInditexJan 2004 - Jan 2005 (1 year 1 month)- Setting sales targets in accordance with weekly orders - Managing the Men’s division of multiple stores across Athens - Assuring quality of customer service - Responsible for merchandising - Managing inventory
- SSalesSpace Designs PrestonJan 2003Direct Marketing
- Marketing AssistantUniversity of Central LancashireJan 2003- Marketing campaigns - Market Research - Event Management
- LStudent AssistantLibrary of University of Central LancashireJan 2001 - Jan 2003 (2 years 1 month)Εξυπηρέτηση φοιτητών και καθηγητών Daily Inquiries
- SState Audit ControlJan 2000 - Jan 2001 (1 year 1 month)Ετήσιος οικονομικός έλεγχος εφοριών
Education
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- master, MA, International BusinessUniversity of Central LancashireJan 2002 - Jan 2003 (1 year 1 month)
- bachelor, Ba(hons), Business StudiesUniversity of Central LancashireJan 1999 - Jan 2002 (3 years 1 month)