Sol Romeo

C

Chief Executive Officer

Jun 2025 - Current (1 year 2 months)

Doppler is a leading Email, Automation & Omnichannel Marketing platform focused on the Spanish-speaking market. With a product built for simplicity and scalability, Doppler empowers thousands of businesses across Latin America and Spain to create meaningful connections with their audiences through Email, SMS, WhatsApp, Landing Pages, Onsite Marketing and more. Founded in Argentina in 2006, Doppler is a bootstrapped and profitable SaaS company with a strong focus on SMBs, combining powerful technology with education, community, and a human approach to digital marketing. - I lead the company’s growth strategy across Latin America and Spain, with a focus on scalability and profitability. - Drive product, marketing, and go-to-market alignme

Profesora

Miami Ad School

Nov 2016 - Jan 2021 (4 years 3 months)

Actualmente brindo la clase de Email & Automation Marketing. Allí desarrollamos una sección teórica y ejemplificamos con un caso práctico. Mi taller es parte del curso de Social Media Strategy.

Miembro fundador Capítulo de Email Marketing

DMA Data Marketing Association Argentina

Oct 2014 - Feb 2021 (6 years 5 months)

As one of the founding members of the Email Marketing chapter, I work to spread best practices, share experiences and outstanding results, enabling the industry to get to know about the latest trends and evolution of the email marketing world in the coming years and to establish models to detect and prevent spam actions or manipulation of databases.

Chief Marketing Officer

Doppler Marketing Automation

Jul 2012 - Jun 2025 (13 years)

My current work is based on coordinating Doppler's marketing strategy, online advertising and communications. Also, I perform market researchs and analysis of direct competition. With my coworkers by my side, I elaborate the annual marketing plan and oversee that the five departments that are part of the Marketing area achieve their particular goals. I'm in charge of managing the marketing budget. I check all the life cycle and customer journey of potential prospects to become our product users. I coordinate the generation of leads and databases. I oversee the SEO and SEM strategy. I'm in charge of coordinating the Doppler communications through various channels: Email Marketing, Social Media, ads, blog posts, etc. One of my main goal

Teacher

Socialme

Jul 2012 - Mar 2017 (4 years 9 months)

I currently work as a teacher for Social Me, the Online Training Academy sponsored by the business incubator department of the Chile Pontifical Catholic University. I teach two courses: the Certified Social Media Professional Expert that contains the modules called "What is Community Management?" and a special class on LinkedIn strategies. Also, I'm part of the Online Advertising Expert Certification. I provide courses about Performance Email Marketing and Advertising. Also I'm part of the Community Management Executive Program and the Email Marketing Professional Expert Certification.

Community Content Manager

LanderApp

Dec 2011 - Jul 2012 (8 months)

While I worked as Community Manager for Lander, the landing pages generator created by Making Sense, I was responsible for creating all kinds of content such as articles, newsletters, blog, communication materials for the app's social media networks. My main responsibility was to implement the social media marketing strategy (creation, management and the company's growing presence in Social Media Networks). I also performed PR and prospecting tasks like coordinating guest postings, media, press, etc. and building relationships with industry influencers, development, implementation and measurement of campaigns online channels. As I was part of the product launching, I had to develop a market research, target audience, competition and evoluti

Community Manager and CRM Manager

Citroën Bigsur SA

Apr 2011 - Dec 2011 (9 months)

Content creation (Articles, newsletters, communications materials, and material for social media channels) Social media marketing (Creating, managing and growing the company’s presence on Social Media Networks) Events and event planning (Planning meet ups) Public relations – (managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns) Customer relations (Responsible for customer support) Communications/marketing strategy (Responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications) Analytics (Using Google Analytics and other measurement tools to provide reports on metrics, and continually fi

Personalized Customer Service

Personal

Nov 2010 - Apr 2011 (6 months)

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