Sadia Hamid

General Manager

IFFCO GROUP

Mar 2023 - Jan 2024 (11 months)

Chief Executive Officer

Prime System Solutions

Feb 2022 - Current (4 years 7 months)

National Sales Lead

IFFCO GROUP

Mar 2021 - Mar 2023 (2 years 1 month)

Regional Business Manager

Oracle

Oct 2018 - Nov 2020 (2 years 2 months)

Business Development Manager, North

PSTD

Dec 2015 - Oct 2018 (2 years 11 months)

Driving the business of building and broadening professional capability and capacity in the region Planned and executed integrated marketing strategies to grow business in close consult of Heads of HR and CEOs Developed, planned and executed 2 successful conferences with an overwhelmingly positive response Monitored employee productivity and optimized processes to improve efficiency Developed a 5 year strategy to increase revenue and footprint exponentially in the country focusing on the pillars of customer centricity, organizational agility and positioning

Customer Services Manager

AkzoNobel

Sep 2009 - May 2014 (4 years 9 months)

Sept 2009 - May 2014 Customer Services Manager, Decorative Paints Paints Business, Akzonobel Pakistan Limited • Analysed and streamlined all customer facing processes to become customer centric; enhance efficiency and effectiveness. Established internal and external SLAs/KPIs • Developed Customer Segment Specific Competency profiles and carried out a TNA and addressed major needs identified. • Spear headed the Customer Services department formed after key research results indicated a declining market share due to poor service levels. • Over looked the service level performance of 176 front line staff. • Internalized customer feedback to prioritize activities and focus areas • Streamlined external and internal processes to ensure a flawles

Marketing Manager

AkzoNobel

Jan 2009 - Sep 2009 (9 months)

Jan 2009 – Sept 2009 Marketing Manager, Decorative Paints • Responsible for developing and implementing marketing strategies using new products, pricing strategies, promotions and distribution channels with an advertising budget of Rs 250 million. • Developed and executed effective brand communication across the media mix based on researched and validated Consumer and Painter Insights. • Identified gaps and launched new products in the market to enrich the portfolio • Launched Channel and Painter loyalty programs which resulted in a positive brand funnel for the business • Managed and maintained an effective Company-Architect interface • Articulated the 3 year Marketing Strategy and Annual Marketing Plan • Ensured Increased Customer Sati

Regional Sales Manager, Industrial Paints

ICI Pakistan Limited

Jul 2006 - Jan 2009 (2 years 7 months)

July 2006 – Jan 2009: Regional Sales Manager, Industrial & Automotive Paints • Earned an annual gross margin of Rs 110 M • Obtained the paint shop of a tractor manufacturer on contract, increasing gross margin by 35%. • Successfully introduced the “turn-key” business concept in the projects segment (Uch Power Plant, PCB). • Initiated and implemented a joint venture with an applicator in the road-line marking segment, boosting gross margin by 30%. • 100% success rate with proposals submitted to upcoming cement plants (D G Khan Cement, Chakwal Cement, Maple Leaf, Bestway Cement). • Successfully introduced a new shade in Honda Cars after extensive trials. • Identified capability & process gaps at customer lines and submitted corrective action

Brand Manager, Dulux

ICI Pakistan

Jul 2005 - Jul 2006 (1 year 1 month)

July 2005 – July 2006: Brand Manager, Dulux Paints Business, Imperial Chemical Industries (ICI) Limited, Lahore, Pakistan • Improved Gross Margin by 22% for the business by launching super premium category • Tapped into a new customer segment by launching ICI Woodcare with an incremental Gross Margin of 8 M • Developed ATL campaigns based on key consumer Insights • Carried out the Brand Health Usage and Attitude Research • Implemented the Stagegate discipline in the organization. • Prepared the “Grow Aggressively” Business Strategy for ICI Paints Pakistan for 2005-2010

Brand Manager, Glidden Paints

ICI Pakistan Limited

Oct 2003 - Jun 2005 (1 year 9 months)

October 2003 – June 2005: Brand Manager Glidden Paints • Launched the first ICI Glidden Painter Club targeting 5000 quality painters for long term loyalty and relationship. • Launched mid-tier exterior emulsion; 9% market share in first year. • Retail Census of over 1500 trade outlets. • Prepared Annual Budget Review and all regional reports

I

Management Trainee

ICI Pakistan Paints Business

Mar 2002 - Sep 2003 (1 year 7 months)

December 2002 – September 2003:Assistant Materials Manager • Local raw materials procurement and management on a JIT basis. • Revamped packaging for Decorative Paints to reduce losses resulting through counterfeit products and in transit damage. • Introduced Vendor Management Inventory model for Packaging product, thereby reducing working capital by 12M, Operating Cost by 2 M and minimising container rejections • Carried out extensive research in order to ascertain feasibility for diversification into powder coatings and/or printing inks. March 2002 - November 2002: Product Manager, Industrial & Automotive Paints • Stock management, finished goods and raw material inventory management, production planning and market research • Researched

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