Luke Reynebeau
About
Detail
VP of Product Marketing
Chicago, Illinois, United States
Résumé
Jobs
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VP of Product MarketingBitlyMar 2025 - Current (1 year 8 months)- MemberCMO AllianceApr 2022 - Current (4 years 7 months)The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth
- Sr Director of Customer MarketingBitlyMay 2023 - Mar 2025 (1 year 11 months)
- VP of MarketingSales AssemblyApr 2022 - Mar 2023 (1 year)
- Director, Customer MarketingSprout Social IncMar 2021 - Mar 2022 (1 year 1 month)Lead customer marketing and customer experience programs, responsible for marketing-driven customer expansion and net dollar retention efforts, including the teams who lead customer campaigns and customer and partner engagement, learning + community.
- Sr. Manager, Customer MarketingSprout Social IncJan 2019 - Mar 2021 (2 years 3 months)Managed squad responsible for customer expansion and customer experience (customer learning, Agency Partner Program and customer growth campaigns). Led and prioritized efforts to drive quarterly customer engagement, customer growth content and campaigns
- Manager, Agency and Partner Marketing StrategySprout Social IncApr 2018 - Jan 2019 (10 months)
- Channel Marketing ManagerSprout Social IncApr 2017 - Apr 2018 (1 year 1 month)Built and launched the Agency Partner Program to the customer base and the market, including support for agencies via a new Partner Portal and Partner Communities and the first in-person customer event and scaled the program to 1,000+ agencies.
- Channel Marketing ManagerSurePayroll IncMay 2014 - Apr 2017 (3 years)Acted as Channel Marketing Manager, responsible for the CPA Channel at SurePayroll, Inc - A Paychex Company.
Led channel growth initiatives, including: lead generation strategies and partner experience programs. Leverage both digital and traditional marketing channels, sales and service collaboration, user testing and continuous process feedback, as well as marketing vehicles: email marketing, search engine marketing (SEM), social media marketing, content marketing, vertical-specific advertising, and others.
Facilitated and led outside sales representative engagement and enablement efforts, including on-demand education module production, strategic communications, and intelligent sales reporting and data visualization. - Partner Marketing Account ManagerSurePayroll IncSep 2013 - Apr 2014 (8 months)Channel marketing manager responsible for the SurePayroll for Accountants program and CPA Channel. Work with partners nationwide to offer payroll to their small business clients.
SurePayroll, a wholly owned subsidiary of Paychex, is the trusted provider of easy online payroll services to small businesses nationwide. Whether a business has 1, 10, or 100 employees, SurePayroll delivers peace of mind by combining innovative,industry-leading technology and personalized support from an award-winning, US-based customer care team. - Digital Program DeveloperSocial Wendy Group LLCMay 2012 - Jan 2013 (9 months)Strategized with clients and collaborate with support staff and internal teams to coordinate multi-channel digital marketing campaigns, including: email marketing, social media marketing, social advertising, and internal communications.
Managed content marketing and digital production campaigns that included: graphic design, animation, video, and image creation - executed distribution across multiple channels. - Board MemberYMCA of the Greater Twin CitiesAug 2010 - Mar 2012 (1 year 8 months)co-Chair of Community Engagement Committee.
Maintained internal and external communications: all social media channels, website, digital marketing publications, print newsletters, and UY news blog. Coordinated 2011-2012 recruiting efforts - successfully recruited over 460 program applicants. Planned and co-coordinated the 2011 Greg Coleman Celebrity Golf Tournament.
Served on the YMCA of the Greater Twin Cities Web Build team: designed, created copy for, and quality checked over 1,400 web pages.
Education
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- IBusiness, SpanishInstitute for Study Abroad Butler UniversityJan 2010
- Bachelor of Science, Business, Marketing, Public/Non-Profit ManagementUMN Carlson School of ManagementJan 2007 - Jan 2012 (5 years 1 month)
Projects (professional or personal)
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