Michael H

A

Founder / Strategist

A to B Growth

Apr 2020 - Current (6 years 7 months)

I help founders and executive teams move from A → B by building scalable, efficient growth systems, particularly in subscription or multi-purchase LTV environments. 💡 What I do:
• Lead full-funnel growth (Acquisition, Conversion, Retention, Monetization)
• Align marketing, product, and ops around a single growth narrative
• Deliver measurable outcomes with operational rigor 📊 Specialties: Telehealth, Wellness, Weight Loss, GLP-1, Pet, B2B and CPG ⚙️ Services: Fractional VP Leadership, Consulting, Strategic Advisory, Hands-on-keyboard 🛡️ HIPAA Certified 2025 👉 Let’s connect if you’re ready to scale smart, move fast, and build growth that lasts. Open to fractional leadership, consulting, or full-time roles. Reach out if you

Head of Growth

Cerebral

Jan 2024 - Jan 2025 (1 year 1 month)

Led the Growth Team with a focus on ARR, market expansion and sustainable acquisition while improving unit economics. Owned marketing across CRM, Paid Media, CRO, and Retention/Activation to drive full-funnel performance. Key Highlights:
• Reduced CAC by 50% while increasing subscriber volume through marketing and product optimization
• Boosted CRM and CRO performance via structured cohort-based A/B testing
• Launched high-impact insurance campaigns reaching 50M+ covered lives
• Built and managed growth model to guide strategic prioritization and OKR alignment
• Applied data-driven insights to inform cross-functional planning and execution

Senior Director of Growth

Fuzzy

May 2021 - Jul 2023 (2 years 3 months)

Led cross-functional growth across marketing, CRO, pricing, rev ops and product marketing during a pivotal product-market fit transition in telehealth, e-comm and Rx services. Key Achievements
• Drove 3x monthly revenue and customer growth in 2023 during PMF pivot
• Held CAC flat while improving unit economics within 9 months
• Scaled performance marketing to $2M+ monthly budget, fueling trial and subscription growth
• Increased conversion rate by 50% through CRO and product messaging experiments
• Doubled ROAS by optimizing AOV through pricing and funnel improvements
• Owned executive reporting via weekly, monthly, and quarterly growth dashboards

Director of Growth

MakeSpace

Feb 2018 - Jan 2020 (2 years)

Led growth strategy at MakeSpace by optimizing multi-channel performance marketing and driving D2C and B2B qualified leads to sales. Key Areas of Focus:
• Oversaw scaling of paid marketing across various channels
• Successfully launched MakeSpace in six new markets.
• Increased MQL and SQL volume and efficiency through channel testing and conversion optimization.

Director of Performance Marketing

Homer

Jan 2017 - Feb 2018 (1 year 2 months)

Led omnichannel and paid programmatic marketing strategies to drive revenue growth and improve retention for Speakaboos and Homer.
• Optimized key metrics like CAC and LTV
• Launched and managed campaigns across App and Web properties
• Contributed to securing 2 rounds of Series B investments for the company

Performance Marketing Manager

Homer

Oct 2015 - Jan 2017 (1 year 4 months)

• Executed comprehensive approach to optimizing performance, scaling core channels, and advancing projects with a focus on sales and brand impact.
• Increased install rate by 10%, decreased cost-per-install & cost-per-trial while scaling marketing spend 4x.
• Improved CAC efficiency by 50% in first 4 months.
• Implemented and optimized effective retargeting campaigns.

Digital Subscription Growth Marketing Manager

The Minnesota Star Tribune

Mar 2014 - Oct 2015 (1 year 8 months)

Led strategic marketing for digital subscriptions and circulation at Star Tribune. Key Highlights:
• 18,000 net paid digital subscribers and a $1.07 million increase in revenue in 2014
• Led CRO experimentation and A/B testing on paywall, increasing on-site subscription cvr 30% YoY
• Led strategic retention program, driving a massive 13% improvement in digital subscription retention
• Delivered a 6% increase in early payments (impact in the millions of dollars)
• Managed a 12-person telemarketing team to enhance customer engagement and subscription growth.
• Implemented a Vacation Policy/Digital product trial, increasing 2,000 trials/week and $800,000/year.

P

Performance Marketing Manager

Dec 2012 - Aug 2014 (1 year 9 months)

As the Performance Marketing Manager at Nerland Co., I collaborated with management and led client initiatives in the digital and social landscape, driving business growth at both brand and campaign levels.
• Developing marketing strategies, implementing campaign structures, and optimizing projects.
• Community Manager, creating and executing strategic content posting and ad management
• Assistance in copywriting, website development, content creation, and web traffic strategy

M

Marketing Manager

Oct 2011 - Dec 2012 (1 year 3 months)

Oversaw the CRAVE, CRAVE Catering, UNION, and Urban Eatery local marketing strategy, particularly in brand partnerships, referral affiliate programs, event management and on-site marketing.
• Executed multiple marketing campaigns for 5 restaurant locations and CRAVE Catering brand.
• Managed MOA in-mall marketing campaigns and developed business relationships with retailers.
• Directed hotel hospitality programs and on-site/off-site event planning for multiple restaurants.
• Collaborated with Creative Director and Social Media Director to drive social engagement.

M

Marketing Coordinator

Dec 2010 - Oct 2011 (11 months)

• Developed and managed CRAVE Mall of America Referral Program, fostering business relationships with targeted retailers to drive referrals and brand loyalty.
• Executed marketing promotions for 4 Twin Cities CRAVE locations, specializing in building profitable relationships with local retailers.
• Head Trainer of 4 CRAVE Marketing Interns, assisting in digital and social media management.
• Assisted in marketing presence at local charity/company events.

M

Marketing Intern

Jun 2010 - Dec 2010 (7 months)

Assisted Director of Marketing and Marketing Manager in execution of CRAVE presence at live events, as well as launch CRAVE's Mall of America Retail Referral Program, which increased brand awareness and advocacy to over 40 strategic retail partners in the Mall of America. Since it's inception, the program has accounted for over $2 million in incremental revenue to the MOA specific restaurant. Identical programs are now implemented at each CRAVE location nationwide.

M

Marketing Officer

Jan 2009 - Dec 2009 (1 year)

As Marketing Officer, I directed all of KNDS FM (NDSU) marketing efforts, including local outreach, event promotion, targeted partnerships, and market research initiatives that focused on gaining higher market share with NDSU students and listeners in the Fargo/Moorhead community.
• Managed and led a team of 5 underclassmen to execute a campus-wide research initiative to gauge brand awareness and demographic listener data. Information gathered led to changes in station philosophy and programming, as well as marketing strategy.
• Increased visibility by managing official involvement at 26 major live concerts and events.
• Exceeded student and community attendance for annual “Block Party” fundraiser by over 100 attendees, leadi

About

Detail

Timeline

Résumé

Michael H

About

Detail

Behavioral traits