Liz Kokoska
About
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Chief Marketing Officer
Mill Valley, California, United States
Résumé
Jobs
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Chief Marketing OfficerHuntressMay 2025 - Current (1 year 5 months)- LMarketing AdvisorLiz Kokoska ConsultingSep 2021 - Current (5 years 1 month)
- Marketing AdvisorHuntressJan 2025 - May 2025 (5 months)
- VP, Revenue MarketingAlationMay 2023 - Nov 2024 (1 year 7 months)
- AdvisorBountiaiAug 2022 - May 2025 (2 years 10 months)
- AdvisorGoldcastOct 2021 - Dec 2024 (3 years 3 months)
- Head of Global Demand GenerationWizAug 2021 - Oct 2022 (1 year 3 months)Built the demand generation team from 5-50. Teams included BDRs, performance marketing, field marketing, campaigns, partner marketing, strategic events, executive programs and marketing ops. Exceeded inbound and outbound pipe gen targets QoQ. ARR growth from $20M-$100M+
- Vice President, Demand GenerationOkta IncNov 2020 - Aug 2021 (10 months)I led the North America xDRs, frontline marketers and the executive programs team (200+ team members). In my tenure Okta grew from $85M to $1B in revenue.
Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 6,500 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. Over 8,950 organizations, including Engie, JetBlue, Nordstrom, Takeda Pharmaceutical, Teach for America, T-Mobile and Twilio, trust Okta to help protect the identities of their workforces and customers. - Sr. Director, Demand Generation, AmericasOkta IncNov 2018 - Nov 2020 (2 years 1 month)Lead the team responsible for exceeding the North America pipeline targets - xDRs and marketers.
- Director, Regional & Partner MarketingOkta IncJun 2017 - Nov 2018 (1 year 6 months)Lead the team responsible for generating pipeline in North America through our:
Regional programs in North America
Partner marketing campaigns
National Strategic Events
Executive Briefing Center - Sr. Marketing Manager, Strategic EventsOkta IncFeb 2017 - Jun 2017 (5 months)Led the team responsible for driving pipeline through our NA & APAC strategic events including national conferences and hosted Forums as well as the Executive Briefing Center.
- Senior Manager, Field & Event MarketingOkta IncOct 2015 - Feb 2017 (1 year 5 months)Led the team responsible for regional, pipeline generating field events in North America and APAC
- Sr. Field Marketing ManagerServiceSourceMay 2015 - Aug 2015 (4 months)Partnered with enterprise sales and customer success teams to develop demand generation and nurture programs for prospects and existing customers
- Field Marketing ManagerServiceSourceOct 2013 - May 2015 (1 year 8 months)Partnered with enterprise sales and customer success teams to develop demand generation and nurture programs for prospects and existing customers
- Marketing Manager, Global EventsServiceSourceSep 2012 - Oct 2013 (1 year 2 months)Managed company-wide internal and external events globally
- Marketing Manager, Special EventsManatt Phelps Phillips LLPApr 2010 - Sep 2012 (2 years 6 months)Managed and implemented firm's hosted and sponsored events
- Marketing & Business Development AssociateLewis Brisbois Bisgaard Smith LLPSep 2007 - Apr 2010 (2 years 8 months)Handled marketing department’s branding, events, sponsorships and communications.
- Marketing ManagerYogi TimesJan 2006 - Sep 2007 (1 year 9 months)Designed & implemented e-news communications, events and managed partner relationships and sponsorships
- Project ManagerUBS Investment BankJan 2002 - Mar 2007 (5 years 3 months)Managed conferences, closing dinners and creative hospitality at sporting events (sailing matches, golf events, polo races, etc.)
- Senior Project CoordinatorRobertson StephensSep 1999 - Nov 2001 (2 years 3 months)Organized executive events including conferences, incentive trips, closing dinners and departmental retreats
- Tour ConsultantEF Educational ToursJan 1997 - Jun 1999 (2 years 6 months)Sold international educational tours to teachers in the Western United States
Education
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- B.A, Environmental StudiesUC Santa Barbara
Projects (professional or personal)
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