Senior Amazon Brand Manager & Strategist
BrightVentures Aggregator
Jan 2023 - Jul 2024 (1 year 7 months)
Led growth strategy for a portfolio of private label brands, driving expansion, profitability, and long term brand development across global marketplaces.
• Directed full funnel growth across multiple brands, aligning PPC, organic ranking, and brand strategy to scale revenue and efficiency
• Managed high budget advertising environments, improving TACOS through more structured and profitability focused strategies
• Led international expansion across key marketplaces, adapting strategy to local demand and competitive landscapes
• Drove brand development initiatives that strengthened customer value and long term retention
• Scaled portfolio revenue significantly while improving overall efficiency and profitability
• Expanded brand presence acr