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Bryanna Greene

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MarketingOps and Lifecycle Marketing - Your Hubspot BFF
United States

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work
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Jobs verified_user 0% verified
  • Norstella
    Marketing Automation Manager
    Norstella
    Mar 2026 - Current (5 months)
    • Designed and led onboarding frameworks for new team members, reducing learning curves and establishing repeatable operational processes. • Built a quality control system that reduced email campaign errors by 98%, improving accuracy of B2B communications across four business units. • Partnered with Salesforce leadership to identify lifecycle-driven revenue influence, including a product flow responsible for a $250,000 contract, and began mapping email engagement to opportunity creation. • Managed segmentation and lifecycle campaigns for a 500K+ database, improving targeting accuracy, engagement tiers, and customer journey alignment. • Developed KPI dashboards in HubSpot and Excel to translate campaign performance into actionable insights f
  • NANBPWC  Baltimore City
    Marketing Chair
    NANBPWC Baltimore City
    Jan 2026 - Current (7 months)
    Provide digital marketing to local non profit
  • Audacity
    Marketing Director, Volunteer
    Audacity
    Sep 2023 - Oct 2024 (1 year 2 months)
    - Spearheaded digital marketing and branding efforts across platforms, increasing visibility and engagement for the organization. - Created digital and print marketing assets, ensuring a consistent brand experience across campaigns. - Developed, implemented, and managed email marketing campaigns (copywriting, design, deployment) to nurture leads and boost engagement. - Oversaw social media marketing and channel management, growing the organization’s online presence and audience.
  • Norstella
    Email Marketing Specialist
    Norstella
    Mar 2023 - Mar 2026 (3 years 1 month)
    Designed and led onboarding frameworks for new team members, reducing learning curves and establishing repeatable operational processes. Built a quality control system that reduced email campaign errors by 98%, improving accuracy of B2B communications across four business units. Partnered with Salesforce leadership to identify lifecycle-driven revenue influence, including a product flow responsible for a $250,000 contract, and began mapping email engagement to opportunity creation. Managed segmentation and lifecycle campaigns for a 500K+ database, improving targeting accuracy, engagement tiers, and customer journey alignment. Developed KPI dashboards in HubSpot and Excel to translate campaign performance into actionable insights for Mar
  • T Rowe Price
    Email Marketing Specialist
    T Rowe Price
    Feb 2022 - Mar 2023 (1 year 2 months)
    - Produced daily email campaigns in Adobe Experience Manager for English and Spanish audiences, ensuring timeliness and brand compliance. - Triaged and prioritized project requests within the team’s queue, streamlining campaign deployment. - Created custom, responsive email layouts using HTML and inline CSS, ensuring mobile-first design and high rendering quality. - Implemented quality controls for campaign review and testing, reducing error rates and ensuring seamless customer experience.
  • Nerdwise
    Head of Delivery, Email Marketing
    Nerdwise
    Feb 2021 - Feb 2022 (1 year 1 month)
    - Supported the design and implementation of direct email marketing campaigns for 36+ B2B and B2C clients across industries including finance, health & fitness, sales training, and IT services. - Created and optimized segmented email databases using Google Sheets and Excel, ensuring accurate data preparation and campaign targeting. - Developed and launched Search and Display ad campaigns for B2C clients, aligning paid media strategies with email marketing efforts. - Delivered bi‑weekly and monthly analyses to assess campaign performance, providing actionable recommendations to optimize future strategies.
  • ZBest WorldWide
    Marketing Coordinator
    ZBest WorldWide
    Feb 2020 - Jan 2021 (1 year)
    - Reduced cost of customer acquisition by 62% during the pandemic by designing and executing highly targeted digital marketing campaigns. - Created and launched promotional offers that generated 70+ leads averaging $12,600 in revenue per campaign. - Developed ActiveCampaign automations that tagged prospects and delivered tailored emails based on user behavior and interests. - Analyzed CRM data to build customer personas and optimize campaign targeting across digital platforms. - Managed and grew B2B and B2C social media accounts (Facebook, Instagram, Twitter, LinkedIn), delivering consistent branding and customer engagement. - Created print advertisements for magazines and developed supporting collateral using Adobe Illustrator.
  • Bank of America
    Social Media Analyst *Internship*
    Bank of America
    Jun 2018 - Aug 2018 (3 months)
    **2.5 Month Summer Internship** - work with team of 3 analyst to prepare daily social media research reports - edit and complete advanced excel spreadsheets - compile date to complete forms for submission - analyze social media data to help determine candidates for supervisor
Education verified_user 0% verified
  • Anne Arundel Community College
    Associate's Degree, Entrepreneurship/Entrepreneurial Studies
    Anne Arundel Community College
  • University of Baltimore
    Bachelor’s Degree, Marketing
    University of Baltimore
  • Anne Arundel Community College
    Associate's Degree, Business Administration and Management
    Anne Arundel Community College