I'm a fractional growth and analytics operator working across early-stage tech, fintech, and insurance, currently based in Bali.
Most of my career has been built around two things: understanding how growth actually happens inside a business, and translating that into commercial outcomes. At LifeDirect in New Zealand I spent over seven years doing exactly that, generating $2.2M in commission revenue while leading a team of five advisers and running marketing and UX secondments that hit 60% email open rates.
These days I work across a portfolio of concurrent engagements. At Mentra, a neurodivergent-focused hiring platform, I operate as Growth Analytics Lead, owning the full measurement stack across GA4, PostHog, Search Console, and Reddit, and building the data infrastructure that connects platform behaviour to business decisions. At LifeDirect I continue advisory and client work remotely. Through Greylane Consulting I work on capital advisory and deal brokerage across fintech, SaaS, and hospitality.
My working style is deliberately portfolio-based. I think the most interesting operators right now are the ones who move across domains and bring pattern recognition from one context into another. That's where I tend to add the most value.
Open to conversations around fractional growth, analytics, partnerships, or BD roles with companies building something worth paying attention to.