Bruna Soriani
About
Detail
Head of Engagement and Growth | Saas | Sales | Account Management | Channels
São Paulo, Brazil
Résumé
Jobs
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Channel Sales ManagerWayground formerly QuizizzMar 2025 - Current (1 year 4 months)Responsible for developing and expanding the partner ecosystem in Brazil, managing the entire sales cycle: from prospecting new channel partners to negotiating and closing complex deals. Actively manage the sales pipeline, track performance metrics, and support direct sales to accelerate revenue growth and strengthen market presence. Secured 7 new strategic partnerships within just 7 months. Built and managed a US$ 300K sales pipeline for the current year. Led complex negotiations with distributors and strategic partners, ensuring commercial alignment and expanding the platform’s market reach.- FounderBs ConsultingJul 2024 - Current (2 years)Alavancamos pequenos e médios negócios com estratégias de vendas sustentáveis, focadas no crescimento consistente e na retenção de clientes. Demonstramos que é possível aplicar práticas de Customer Success de grandes empresas sem necessidade de altos investimentos, utilizando recursos acessíveis e entregando resultados rápidos e tangíveis. Além disso estruturamos operações em StartUps para um crescimento sustentável focando na permanência da base de clientes.
- Manager of Customer SuccessEdpuzzleJun 2022 - Apr 2023 (11 months)Customer journey design, projects to increase engagement and user base, and to improve usability of the product.
- Manager of Engagement and GrowthEdpuzzleMay 2022 - Jul 2024 (2 years 3 months)Leader responsible for boosting business growth and market penetration in Brazil through developing and managing strategic partnerships and sales channels, campaigns to expand user base and market share. Coordinated with cross-functional teams to align the product- market fit, optimizing the sales cycle and customer journey. Some indicators: Revenue, conversion, renewal. 600% revenue growth 2022 - 2023 *** Edpuzzle is the best way to share video content with students. Create trackable, secure, un-skippable and distraction-free video content, and access data to plan next steps with your students.
- Head of Account ManagersPris SoftwareApr 2021 - Feb 2022 (11 months)Implantação do setor com projetos de NPS, CSAT,CES, mapeamento da jornada do cliente, acompanhamento de Churn, Renovação, upsell, crossell; Desenho dos OKRs da área; Implementação de cultura com foco no cliente; Projetos de melhoria contínua
- Regional Manager of Customer Success and SupportEstácioOct 2019 - Nov 2020 (1 year 2 months)Gestão da área de customer success e atendimento da regional. Liderando 48 pessoas no time entre assistentes e coordenadores de atendimento.
- Regional Manager of Customer SuccessEstácioOct 2018 - Oct 2019 (1 year 1 month)Implementação do setor em 24 unidades da regional centro sul, promovendo uma cultura centrada no cliente. Tanto para cursos presenciais quanto produtos digitais. Gestão dos consultores de fidelização (24 pessoas no time). Mapeamento da jornada do cliente, definição de personas. Acompanhamento dos indicadores da área: Renovação, Retenção, Churn, NPS. Iniciação da transformação digital no fluxo de atendimento omnichanel: zendesk, chatbot, app do aluno. Responsável por uma base de 100 mil alunos. Atingimento de meta histórica de renovação de contratos em 2020 (não alcançada desde 2016). Projeto de Integração da área de relacionamento e retenção de 2 marcas adquiridas pelo grupo YDUQS. Melhora do % de retenção da base no ano x ano, sendo em 201
- Regional Manager of RenewalsKrotonFeb 2016 - May 2018 (2 years 4 months)Developed and led customer retention strategies across 16 units, generating an increase in LTV and improving KPIs for churn, retention, and contract renewals. Building and managing the CS team (20 people). Responsible for a customer base of 40,000 students and yearly revenue of R$ 240 million, achieving retention goals and delivering the best results in Brazil.
- Digital Products SupervisorUniCesumarOct 2015 - Feb 2016 (5 months)Marketing and commercial campaigns for digital products (online undergraduate and postgraduate programs), monitoring the sales funnel. Onboarding of students, customer service, and retention. Consultancy for partner centers in various areas such as administration, people management, and sales. Responsible for managing 10 centers in the Southern region. Successfully achieved enrollment targets, with the Southern region delivering the best results in Brazil.
- Mid-level Business ConsultantFundação Getulio VargasJul 2013 - Aug 2014 (1 year 2 months)Developed and executed marketing and sales strategies focused on building strategic partnerships, resulting in a 300% revenue increase. Expanded B2B and B2C portfolios by fostering collaborative relationships, launching new products, and implementing loyalty programs to boost retention and drive referrals.
- Business ConsultantFundação Getulio VargasSep 2010 - Jul 2013 (2 years 11 months)
Education
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- Master of Business Administration (MBA, Gestão Estratégica de EmpresasFGV Fundação Getulio VargasJan 2012 - Dec 2014 (3 years)
- CProficiência em CX e CSConQuist Educacional
- Letras com Habilitação em InglêsUEL Universidade Estadual de Londrina
Projects (professional or personal)
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- CCriação e implantação de um sistema de pós-venda.Sep 2012 - Current (13 years 10 months)Este projeto visa criar uma rede de relacionamento com alunos e ex-alunos, tornando muito mais viável uma recompra, mantendo-o atualizado e participando ativamente de sua carreira.