Brigitte Santana

Brigitte Santana

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Detail

Content & Platform Coordinator at NBCUniversal
Colombia

Contact Brigitte regarding: 
work
Full-time jobs
Starting at USD1.2k/month
Flexible work
Starting at USD35/hour

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Résumé


Jobs verified_user 0% verified
  • NBCUniversal
    Content & Platform Coordinator
    NBCUniversal
    Dec 2021 - Apr 2023 (1 year 5 months)
    - Plan development and execution for ongoing digital content, and promotional campaigns for Telemundo Internacional, E!, Universal TV, Studio and SYFY. - Analysis, reporting and monitoring of digital KPI's for E!, Universal TV, SYFY, Studio Universal, Telemundo Internacional and Dreamworks LA. - Budget control, tracking and follow up for paid media actions. Coordination of agencies and suppliers for campaign managing and content creation on Facebook, Instagram, Twitter, YouTube and TikTok. - Web management, monitoring and tracking of metrics for eonline.com/mx
  • Publicis Groupe
    Senior Account manager
    Publicis Groupe
    Aug 2021 - Dec 2021 (5 months)
    - Articulate and traffic the client's paid advertising requests for search and e-commerce ensuring a response within the shortest time. - Guarantee the specialization of the team in the required capabilities, specifically the Google search ecosystem, Google Shopping, Amazon Advertising & DSP. - Propose action and improvement strategies for the implemented media plan quarter by quarter guarantying compliance with the proposed KPIs. Manage campaigns and monitor performance taking care of proper digital delivery and stock availability. - Coordinate and organize tasks and deliverables from the internal team assigned to the account. - Issue weekly, monthly and quarterly monitoring reports and insights.
  • H
    Media specialist
    Higher Ed Partners LATAM
    Mar 2020 - Aug 2021 (1 year 6 months)
    - I worked on developing, executing, evaluating and reporting media strategies that ensure the lead and enrollment completion requested by the partners. - I was a pioneer in the OPM model within HEP, having to set the foundation of processes and reporting for subsequent markets. - I’m focused on proposing and implementing media plans, metric optimization, budget execution and issuing daily, weekly, monthly, by intake and annual reports using the company's tools, Power BI and Salesforce.
  • Great Place to Work® Colombia
    Digital Channel Manager
    Great Place to Work® Colombia
    Jan 2019 - Apr 2020 (1 year 4 months)
    - n this role I had the opportunity to design the digital marketing and communication plan for Great Place to Work® Colombia, as well as supervise the management of online channels with four main objectives: awareness, promotion, reputation and brand. - I coordinated all digital marketing and advertising activities, press content, digital and social media initiatives. - I was also a team leader in order to spot opportunities, both inside and outside the organization, looking to amplify the business awareness. At all times, the digital marketing projects and the internal and external communication activities, were monitored and reported for ROI and overall results.
  • Politécnico Grancolombiano
    Communications Analyst
    Politécnico Grancolombiano
    Feb 2017 - Nov 2017 (10 months)
    - I worked coordinating the Digital Communications area of the university, having direct management of internal clients (teachers, administrators, managers) and receiving specific requests according to different communication needs. - My position was focused on the construction of communication plans and tactics, supervision of the team's operational tasks and, decision-making regarding the appropriate channels, media and platforms for each petition. - Also, I was in charge of detecting any communicational risk situation. In addition, it was my responsibility to conduct the Biweekly Communications Meeting with all the department representatives, issue monthly reports and monitor the digital KPI's.
  • Politécnico Grancolombiano
    Community manager
    Politécnico Grancolombiano
    Feb 2014 - Jan 2017 (3 years)
    - I was in charge of the social media management of the University (Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn.) creating content and content schedules, covering academic events through photography, video and live stream. - I was in charge of structuring the Communications Council and defining the internal communication request process between the academic departments and the Communications area.
Education verified_user 0% verified
  • Amazon
    Amazon Advertising Foundations Certification
    Amazon
    Aug 2022
  • Amazon
    Sponsored Ads Certification
    Amazon
    Aug 2022
  • A
    POPI ACT (Protection of Personal Information Act) Awareness Training
    Assent Compliance (Pty) Ltd
    Dec 2020
  • Politécnico Grancolombiano
    Postgraduate in Digital Communication, Faculty of Society, Culture & Creativity
    Politécnico Grancolombiano
    Jan 2020 - Jan 2021 (1 year 1 month)
  • Politécnico Grancolombiano
    Marketing and Advertising Professional
    Politécnico Grancolombiano
    Jan 2013 - Jan 2017 (4 years 1 month)
  • Corporación Unificada Nacional de Educación Superior CUN
    Graphic Design Technical Degree, Diseño, Publicidad
    Corporación Unificada Nacional de Educación Superior CUN
    Jan 2009 - Jan 2010 (1 year 1 month)
Projects (professional or personal) verified_user 0% verified
  • N
    nbculatam.com
    NBCUniversal Media LLC
    Jan 2023 - Dec 2023 (1 year)
  • Great Place to Work® Colombia
    www.greatplacetowork.com.co
    Great Place to Work® Colombia
    Jan 2019 - Apr 2020 (1 year 4 months)
  • Politécnico Grancolombiano
    Poli.edu.co
    Politécnico Grancolombiano
    Aug 2014 - Nov 2017 (3 years 4 months)
Awards verified_user 0% verified
  • Politécnico Grancolombiano
    Community Manager Estrella 2015 (Star Community Manager 2015)
    Politécnico Grancolombiano
    Dec 2015
Publications verified_user 0% verified
  • A
    Audio and radio clips