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Brian McGann

About

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Buffalo, New York, United States

Timeline

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Résumé

Jobs verified_user 0% verified
  • B
    Director of Marketing
    Business Insurance Holdings
    Nov 2018 - May 2026 (7 years 7 months)
    Leading media organization in the commercial insurance sector delivering content through newsletters, events, webinars, print, and digital platforms.
    • 7 years hands-on experience using HubSpot, 4 years in Marketo, and 5 years in ActiveCampaign, spanning high-volume, multi-program B2B email production.
    • Owned end-to-end creation and execution of daily email production, deploying approximately 2 million monthly emails across multiple concurrent programs.
    • Led successful implementation of HubSpot and Marketo marketing automation platforms, enabling targeted campaigns that improved user engagement and lead quality.
    • Developed audience segmentation strategy across HubSpot, Marketo, and ActiveCampaign, using demographic da
  • LabX Media Group
    Head of Audience Development
    LabX Media Group
    Jun 2015 - Nov 2018 (3 years 6 months)
    B2B content provider serving the scientific community through events, webinars, publications, and email newsletters.
    • Developed and executed annual marketing plans and budgets to consistently meet audience growth targets.
    • Owned all marketing automation efforts using HubSpot, including email marketing strategy and newsletter programs.
    • Built targeted audience segments for online and offline products, enabling advertisers to more effectively reach decision-makers.
    • Focused on converting anonymous website visitors into known, qualified leads.
  • Gannett
    Local Sales Manager
    Gannett
    Jun 2014 - Jun 2015 (1 year 1 month)
    Managed subscription sales and marketing for The Asbury Park Press (part of the USA Today network).
    • Developed and executed sales and marketing plans that increased subscription-based circulation volume year-over-year.
    • Designed and tested subscriber acquisition packages and retention strategies, resulting in growth across all major business sources.
    • Managed $8 million annual expense budget, including monthly reforecasting and profitability analysis by acquisition source.
  • T
    Director of Audience Development
    The McGraw-Hill Companies
    Dec 1997 - Mar 2013 (15 years 4 months)
    Directed subscriber acquisition and retention for leading B2B industry publications and events.
    • Directed subscriber acquisition and retention programs for multiple leading B2B publications.
    • Optimized newsletter programs through testing and metrics analysis to drive traffic.
    • Generated $1 million+ NOI improvement in subscription financials by developing more cost-effective creative and eliminating unprofitable vendor agreements.
    • Led Architectural Record transition to a paid subscription model, increasing annual subscription revenue by 33% through multi-touch marketing campaigns.
Education verified_user 0% verified
  • Villanova University
    B.A., Communication Arts
    Villanova University
    Sep 1986 - May 1990 (3 years 9 months)