Ricardo Amaral

Ricardo Amaral

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Technology & AI | Specialist in Data-Driven Strategies and Digital Innovation
São Paulo, Brazil
Contact Ricardo regarding: 
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Full-time jobs
Starting at USD1.5k/hour
Flexible work
Starting at USD45/hour
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Résumé

Jobs verified_user 0% verified
  • M
    Head of Technology
    Moma Pro
    Mar 2024 - May 2025 (1 year 3 months)
    I am focused on developing strategies to protect customer media and data management platforms from cyber threats, ensuring a secure and reliable digital ecosystem. I also work as an architect for technological solutions that meet the needs of the business. Additionally, I collaborated with the sales team on SAAS products and services, leveraging my technical expertise to enhance product offerings and support sales initiatives, thereby bridging the gap between technology and customer needs. This involvement not only strengthened our sales approach but also ensured that our technological solutions were aligned with market demands.
  • Moma Propaganda
    Senior Producer - Project Manager - Operations Manager
    Moma Propaganda
    Sep 2012 - Mar 2024 (11 years 7 months)
    I am a digital producer with expertise in data, computing, and data processing. Degree in Political Science and Data Science, with certifications in Google Analytics, Python, Communication Planning, and basic statistics.


    Brands: Lego Education; Mercedes-Benz do Brasil (Trucks, Bus, Vans, Services); Alpargatas (Mizuno e Meggashop); Smart do Brasil; Kia Motors do Brasil; Harley-Davidson do Brasil; Lacoste; Shopping Alliance; Intelbras; Mary Kay; Onodera; Slow Cow; Lycra; Renova Energia; Hospital Albert Einstein; Hospital Beneficência Portuguesa; Acquaflora; Seguros Unimed; Saraiva; Philips, Livraria Saraiva, Banco Mercedes Benz, Banco Genial Investimento.
  • Sinc
    Senior Project Manager
    Sinc
    Mar 2012 - Aug 2012 (6 months)
    Project leader for the development of the digital platforms for Farm and Animale, two companies in the fashion industry. The project included the development of a new design system for brand communication in digital media, to be applied in digital media communications and other platforms. The main platform to be developed for this project was Farm's e-commerce, which in its first version delivered a web radio, an interactive fitting room where consumers could share their looks on social media, and users could give feedback and suggest new options.
    Brands / Projects:
    Farm Rio and Animale fashion collection - development of ecommerce
  • T
    Senior Project Manager
    Tribo Interactive
    Feb 2011 - Feb 2012 (1 year 1 month)
    The standout projects were VALE's global Latam platform, built on SharePoint, with a Project Management Office (PMO) in Puerto Rico overseeing all development through weekly English-language meetings. Additionally, the pharmaceutical giant GSK undertook several complex projects that presented unique challenges.

    Brands:
    GSK - developed multiple product-specific platforms; VALE Group - developed the LATAM communication platform
  • Try Consultoria e Pesquisas
    Freelance Usability Analyst
    Try Consultoria e Pesquisas
    Oct 2010 - Jan 2011 (4 months)
    A short-term contract for Itaú's Home Broker facelift project. At the time, Itaú was one of the last major banks to offer a more automated stock trading interface. Part of the process involved collecting user feedback from other banks' platforms and, in an interactive way, building the new proposal together with the bank's team that requested the project. The outcome was summarized in the delivery of a fully navigable prototype.
  • N
    Senior Project Manager
    Nuova Comunicação LTDA
    Jan 2009 - Oct 2010 (1 year 10 months)
    Development of the web platforms for the Votorantim group of companies, including Votorantim Cimentos and Celulose. Additionally, the development of a market intelligence system for the mining company Samarco
  • Banco Real
    Content Manager
    Banco Real
    Oct 2007 - Oct 2008 (1 year 1 month)
    I was contracted to work in the Brand & Content department, where I managed advertising assets and collaborated with the marketing department to update the platform
  • R
    Consultor em projetos digitais (Brevvi Information Design)
    RMC Editora
    Nov 2004 - Aug 2008 (3 years 10 months)
    Hired to solve a production cost problem, I developed the digital version of Varig Airlines' printed in-flight magazine
  • BIC
    Consultor em projetos digitais (Brevvi Information Design)
    BIC
    Mar 2002 - May 2003 (1 year 3 months)
    To solve the operational cost issue presented by Bic Graphics, I designed a solution that created a bridge between the sales network, mostly located in São Paulo, and the manufacturing facility responsible for delivering Bic-branded products personalized with clients' logos directly into their hands.
  • G
    Multimedia manager - El Foco division
    GRUPO CIE
    Aug 2000 - Dec 2001 (1 year 5 months)
    area leader, responsible for organizing the growth area of the company
  • Schneider Electric
    Electronic Marketing Coordinator
    Schneider Electric
    May 1996 - Jan 2000 (3 years 9 months)
    area leader, responsible for organizing the growth area of the company
Education verified_user 0% verified
  • Universidade Presbiteriana Mackenzie
    Post-graduation, Data Science (Big data analytics)
    Universidade Presbiteriana Mackenzie
    Jan 2019 - Dec 2020 (2 years)
    The course addresses the concepts and contributions of Knowledge Management and Competitive Intelligence in the decision making process of organizations and focuses on the development of leadership and communication skills at the various organizational levels considered essential to the position of the Chief Data Officer.
  • Centro Universitário Internacional UNINTER
    Postgraduate - Teaching's Methodology in Higher Education, Education
    Centro Universitário Internacional UNINTER
    Jan 2018 - Dec 2019 (2 years)
    Especialização lato-sensu apoiado na concepção de homem histórico, que transcende a natureza e se constrói na relação com os demais seres humanos. A oferta do curso se justifica na necessidade de oferecer aos alunos domínio das teorias e práticas que têm embasado a temática na atualidade, bem como os referenciais que respaldam as pesquisas científicas na área, qualificando o especialista para abordar assuntos referentes à prática pedagógica e à produção do conhecimento.
  • Centro Universitário Internacional UNINTER
    Bachelor's Degree in Political Science, Political Science, Political Science
    Centro Universitário Internacional UNINTER
    Jan 2015 - Dec 2018 (4 years)
    O Curso de Bacharelado em Ciência Política tem como objetivo formar profissionais de nível superior, aptos ao ingresso imediato no mercado de trabalho e capacitados a atuarem como profissionais especializados em assessoria, consultoria relativos a temas ligados direta ou indiretamente ao campo político, a partir de uma visão interdisciplinar, tendo a condição humana e internacionalista como elemento principal e norteador de sua prática cotidiana.

    Autorização: Resolução do CEPE n.º 94/2014 do Centro Universitário Internacional
  • MIAMI AD SCHOOL BRASIL
    BootCamp de Planejamento, Comunicação
    MIAMI AD SCHOOL BRASIL
    Jan 2010 - Dec 2010 (1 year)
    Skills: Multi-disciplinary Teams
  • BSP Business School São Paulo
    Open Source Internet Technology & Business Webplan, Tecnologia da Informação
    BSP Business School São Paulo
    Jan 1998 - Dec 1998 (1 year)
  • P
    Tech, Multimeios
    PUC SP Faculdade Pentágono
    Jan 1995 - Dec 1998 (4 years)
Projects (professional or personal) verified_user 0% verified
  • M
    Omni, the Robot:
    Mercedes-Benz do Brazil
    Mar 2018 - Jun 2019 (1 year 4 months)
    Led a groundbreaking marketing campaign for the launch of Mercedes-Benz electric buses. Developed an innovative concept featuring an AI-powered robot mascot that interacted with the public in real-time, driving significant brand awareness and engagement.

    Omni on Paulista Avenue:
    https://www.youtube.com/watch?v=KXPAndQcuwk

    Campaign Visual:
    https://momapro.com.br/portifolio/trabalhos/mercedes-benz-vans-robo.html
  • Moma Propaganda
    Lego Education
    Moma Propaganda
    Aug 2017 - May 2018 (10 months)
    My experience as an account manager for the LEGO EDUCATION account involved coordinating the procurement of CRM solutions for the agency, which provided valuable insights into customer relationship management and helped streamline our communication and engagement strategies.
  • M
    Mercedes-Benz do Brasil
    Jan 2014
    Sistema de Inteligência de Vendas Multiplataforma (tablet e desktop integrado a CRM)
  • H
    Harley-Davidson Social Rider
    Mar 2013
    Rede social exclusiva a consumidores e proprietários dos produtos da empresa
  • F
    Fam & Animale - Plataformas Digitais: ecommerce
    Aug 2012
    Líder do projeto de desenvolvimento das plataformas digitais das marcas Farm e Animale, duas empresas do setor de moda. O projeto contemplava o desenvolvimento de um novo design system, para comunicação da marca nos meios digitais, a ser aplicado em comunicações de mídias digitais e outras plataformas. A principal plataforma a ser desenvolvida para esse projeto foi o ecommerce da Farm, que entregou em sua primeira versão uma rádio web, um provador interativo que o consumidor poderia compartilhar seu look nas redes sociais, e os usuários podiam opinar e sugerir novas opções.
  • S
    Samarco Information Market System (BI)
    Jun 2010 - Dec 2011 (1 year 7 months)
Publications verified_user 0% verified
  • f
    Do Brasil de muitas emoções para um Brasil de muitas músicas
    fruitLoops
    May 2014
    No Brasil a musicalidade é nativa. Todos sabem. Todos dançam. Todos cantam. O que muitos não lembram é que aqui no Brasil até 1985 vivíamos o militarismo.
  • f
    Yahoo de olho no Youtube
    fruitLoops
    Apr 2014
    Na visão de Marissa Meyer, CEO do Yahoo!, a Internet vai migrar cada vez mais para o consumo de vídeo. Uma prova disso, é a posição favorável dela em relação aos planos da empresa em criar um concorrente do Youtube, segundo a matéria publicada na Re/code esta semana.
  • f
    Maio é o mês de azar para quem for imprimir uma arma em uma impressora 3D
    fruitLoops
    May 2012
    As impressoras 3D existem industrialmente há muito tempo. Mas somente em 2009, com o surgimento de empresas como a MakerBot, que reduziu o custo destas impressoras de US$ 20 mil para US$ 2 mil com seus modelos fabricados em seu galpão, essa máquinas se popularizaram.