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Brett Wilson

About

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Maine, United States

Timeline

work
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Résumé

Jobs verified_user 0% verified
  • W
    HubSpot Automation Consultant - Contract
    Wallstreet Prep
    May 2026 - Jul 2026 (3 months)
    • Owned the "What's the Big Deal" weekly newsletter production process in HubSpot.
    • Increased subscription revenue across programs by targeting new leads through cold email outreach.
    • Monitored and reported email metrics (deliverability, open rates, CTR, and CR, etc.) to senior leadership.
    • Leveraged AI tools to develop Python-based improvements to HubSpot CSV import processes.
    • Developed HTML, CSS, and HubL-based dynamic urgency banners within Design Manager to highlight approaching enrollment deadlines.
  • Vida Health
    Marketing Automation Developer
    Vida Health
    Jan 2026 - Apr 2026 (4 months)
    • Served as the technical Braze SME in Marketing Operations tasked with re-imaging existing marketing automation programs.
    • Led the charge to implement add to calendar button functionality within the appointment reminder email series and re-launch as custom event triggered canvases.
    • Successfully configured the Braze sandbox environment for automation testing 3 quarters ahead of plan.
    • Introduced webhooks within abandoned cart canvases to support outbound calling integration.
    • QA’d multiple canvases pre-launch and closed out countless JIRA bug tickets fixing legacy integrations.
  • Peloton Interactive
    Marketing Automation Specialist - Contract
    Peloton Interactive
    Sep 2025 - Dec 2025 (4 months)
    • Executed complex marketing automation initiatives in Braze, leveraging Content Blocks, Catalogs, and Liquid to support localized, multi-channel campaigns.
    • Supported high-volume campaign execution with consistent, on-time launches while conducting comprehensive QA in Litmus to ensure brand compliance and accurate cross-client email rendering.
    • Utilized GitHub for version control, Postman for email testing, and JIRA for project management.
  • Ring
    Marketing Automation Specialist - Contract
    Ring
    Jul 2025 - Sep 2025 (3 months)
    • Provided marketing automation support for Ring’s B2C email marketing team, building email templates, configuring content blocks, and optimizing canvases in Braze to increase engagement and performance.
    • Implemented dynamic and localized content with Liquid, Connected Content API calls, and Contentful.
  • N
    Marketing Automation Developer - Contract
    Neighborly Brands
    Feb 2025 - Apr 2025 (3 months)
    • Developed responsive HTML/CSS templates and snippets from scratch for 19 brands, streamlining campaign creation and maintaining brand consistency.
    • Launched targeted blast campaigns for local franchise promotions and cross-sell initiatives using Braze, improving engagement and reach.
    • Built dynamic email content with Liquid, ensured cross-client rendering with Litmus Builder, and collaborated on creative assets using Illustrator and Photoshop.
  • Tripadvisor
    B2B CRM Specialist
    Tripadvisor
    Jun 2024 - Feb 2025 (9 months)
    • Rebuilt and migrated 30+ B2B email marketing automations from legacy systems to HubSpot, streamlining workflows and improving performance.
    • Developed reusable email templates and components in HubL and conducted QA in Litmus to ensure cross-client compatibility.
    • Synced localized strings to HubDB across 21 languages from Snowflake, enabling consistent, multilingual campaigns.
  • Vibrent Health
    Marketing Technology Specialist
    Vibrent Health
    Jun 2023 - Jan 2024 (8 months)
    • Served as technical Iterable SME within Marketing Operations, designing and testing new communication initiatives for the NIH All of Us Research Program.
    • Launched Incentives Management, Refer a Friend, and Pediatrics email programs, driving engagement and streamlining workflows.
    • Built and optimized campaigns using Iterable, Handlebars, webhooks, data feeds, Postman, MySQL, and JSON payloads to enable automated, data-driven communications.
  • Fundrise
    Marketing Automation Developer
    Fundrise
    Aug 2021 - Dec 2022 (1 year 5 months)
    • Migrated 40+ B2C marketing automations from legacy systems to Iterable.
    • Developed HTML/CSS library of templates and snippets in MJML with dark mode and mobile device support.
    • Coded in Handlebars to render data-intensive financial performance emails.
  • Covetrus
    Email Developer
    Covetrus
    Apr 2018 - Feb 2020 (1 year 11 months)
    • Worked with Emarsys (SAP) to launch weekly email blasts, generating millions in storefront revenue.
    • Self-directed the implementation of MJML with a lean JavaScript stack to streamline campaign production.
    • Reduced weekly email production effort from two developers over 4 days to 1 developer over 2 days.
    • Implemented a/b testing strategies and dynamic content requirements to better optimize campaigns.
Education verified_user 0% verified
  • General Assembly
    Full Stack Immersive Coding Certificate
    General Assembly
    Dec 2015 - Mar 2016 (4 months)
  • General Assembly
    HTML & CSS Coding Certificate
    General Assembly
    Sep 2015 - Nov 2015 (3 months)
  • U
    Master of Business Administration
    University of Southern Maine, Portland, ME
    Jan 2007 - Jul 2008 (1 year 7 months)
    Honors: Cum Laude
  • J
    Bachelor of Business Administration: Finance & Financial Economics
    James Madison U., Harrisonburg, VA
    Aug 1999 - Dec 2003 (4 years 5 months)
    Honors: Cum Laude