Brett Wilson

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HubSpot Automation Consultant - Contract

Wallstreet Prep

May 2026 - Jul 2026 (3 months)

• Owned the "What's the Big Deal" weekly newsletter production process in HubSpot. • Increased subscription revenue across programs by targeting new leads through cold email outreach. • Monitored and reported email metrics (deliverability, open rates, CTR, and CR, etc.) to senior leadership. • Leveraged AI tools to develop Python-based improvements to HubSpot CSV import processes. • Developed HTML, CSS, and HubL-based dynamic urgency banners within Design Manager to highlight approaching enrollment deadlines.

Marketing Automation Developer

Vida Health

Jan 2026 - Apr 2026 (4 months)

• Served as the technical Braze SME in Marketing Operations tasked with re-imaging existing marketing automation programs. • Led the charge to implement add to calendar button functionality within the appointment reminder email series and re-launch as custom event triggered canvases. • Successfully configured the Braze sandbox environment for automation testing 3 quarters ahead of plan. • Introduced webhooks within abandoned cart canvases to support outbound calling integration. • QA’d multiple canvases pre-launch and closed out countless JIRA bug tickets fixing legacy integrations.

Marketing Automation Specialist - Contract

Peloton Interactive

Sep 2025 - Dec 2025 (4 months)

• Executed complex marketing automation initiatives in Braze, leveraging Content Blocks, Catalogs, and Liquid to support localized, multi-channel campaigns. • Supported high-volume campaign execution with consistent, on-time launches while conducting comprehensive QA in Litmus to ensure brand compliance and accurate cross-client email rendering. • Utilized GitHub for version control, Postman for email testing, and JIRA for project management.

Marketing Automation Specialist - Contract

Ring

Jul 2025 - Sep 2025 (3 months)

• Provided marketing automation support for Ring’s B2C email marketing team, building email templates, configuring content blocks, and optimizing canvases in Braze to increase engagement and performance. • Implemented dynamic and localized content with Liquid, Connected Content API calls, and Contentful.

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Marketing Automation Developer - Contract

Neighborly Brands

Feb 2025 - Apr 2025 (3 months)

• Developed responsive HTML/CSS templates and snippets from scratch for 19 brands, streamlining campaign creation and maintaining brand consistency. • Launched targeted blast campaigns for local franchise promotions and cross-sell initiatives using Braze, improving engagement and reach. • Built dynamic email content with Liquid, ensured cross-client rendering with Litmus Builder, and collaborated on creative assets using Illustrator and Photoshop.

B2B CRM Specialist

Tripadvisor

Jun 2024 - Feb 2025 (9 months)

• Rebuilt and migrated 30+ B2B email marketing automations from legacy systems to HubSpot, streamlining workflows and improving performance. • Developed reusable email templates and components in HubL and conducted QA in Litmus to ensure cross-client compatibility. • Synced localized strings to HubDB across 21 languages from Snowflake, enabling consistent, multilingual campaigns.

Marketing Technology Specialist

Vibrent Health

Jun 2023 - Jan 2024 (8 months)

• Served as technical Iterable SME within Marketing Operations, designing and testing new communication initiatives for the NIH All of Us Research Program. • Launched Incentives Management, Refer a Friend, and Pediatrics email programs, driving engagement and streamlining workflows. • Built and optimized campaigns using Iterable, Handlebars, webhooks, data feeds, Postman, MySQL, and JSON payloads to enable automated, data-driven communications.

Marketing Automation Developer

Fundrise

Aug 2021 - Dec 2022 (1 year 5 months)

• Migrated 40+ B2C marketing automations from legacy systems to Iterable. • Developed HTML/CSS library of templates and snippets in MJML with dark mode and mobile device support. • Coded in Handlebars to render data-intensive financial performance emails.

Email Developer

Covetrus

Apr 2018 - Feb 2020 (1 year 11 months)

• Worked with Emarsys (SAP) to launch weekly email blasts, generating millions in storefront revenue. • Self-directed the implementation of MJML with a lean JavaScript stack to streamline campaign production. • Reduced weekly email production effort from two developers over 4 days to 1 developer over 2 days. • Implemented a/b testing strategies and dynamic content requirements to better optimize campaigns.

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