16 years of total experience working on paid media projects, digital marketing, e-mail marketing, and performance marketing.
Over 8 years in a team leadership position, working on digital marketing and Media Buying projects on the platforms (Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Programmatic Media, and E-Mail Marketing).
Skilled in data analysis and digital marketing strategies for different market segments, focused on lead generation, sales improvement, and financial results.
MA in Retail and Consumer Market (FIA), a degree in marketing (Mackenzie), advanced extensions in Digital Marketing, Product Management (FGV), and a Meta Certified Media Buying Professional.
More than USD 5MM and BRL 3MM, managed in paid media in the last 6 years, generating ROAS over 500% and more than 35% increase in sales and lead generation in the accounts I've managed.