Paid Search Campaign Manager public Remote experience
WorkReduce
Dec 2021 - Oct 2023 (1 year 11 months)
As a Paid Search Campaign Manager, I’ve managed a diverse portfolio of brands under The CocaCola Company, including Coca-Cola Store, World of Coca-Cola, Simply Juices, vitaminwater and Minute Maid. I liaise with our internal team and the clients to calibrate Paid Search strategy, initiatives
and optimize spend. I also facilitate daily operations of accounts to align with given KPI’s while providing support on direction and execution of new campaign builds/refresh, promotional activations, and analysis of ad performance.
Performance improvements
Facilitated and executed comprehensive account overhauls, using the STAG method to deconstruct campaigns and ad groups. This approach ensured a smooth transition from manual to
