Brenda Zaldivar

Brenda Zaldivar

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Mexico City, Mexico

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Résumé


Jobs verified_user 0% verified
  • HSBC
    Head of Customer Communications, Legal Orders, Card Issuance and Operations Transformation
    HSBC
    May 2022 - Current (4 years 7 months)
    Led multifunctional operations overseeing customer communications, legal orders, and card issuance across retail and corporate segments.
    Supervised a team of 90+ employees, ensuring compliance, operational control, and adherence to risk and HR governance.
    Managed an annual operating budget of 6M USD, maintaining cost efficiency and robust financial discipline.
    Increased legal orders operational capacity by 40% through process redesign and automation.
    Delivered USD 4.4M in savings (2023-2025) through optimization initiatives.
    Reduced card inventory by USD 2M by implementing accurate minimum stock thresholds per product.
    Managed 40+ third-party vendors, including purchase order handling, payment processing, invoi
  • HSBC
    Manager of Global Liquidity and Cash Management for Retail Banking and Wealth Management
    HSBC
    Mar 2021 - Apr 2022 (1 year 2 months)
    Oversaw the migration of 37K enterprise clients to a new digital business banking platform, ensuring seamless onboarding and continuity of service.
    Enabled mobile authentication for 47K customers, improving digital adoption and security.
    Decreased onboarding rework rates by 84%, enhancing customer experience and operational efficiency.
  • H
    Assistant Vice President of Financial Crime Risk Operations Quality Assurance
    HSBC Global Service Centre – Hyderabad, India. (Accelerated Development Program)
    Jun 2019 - Nov 2019 (6 months)
    Selected for a highly competitive global accelerated leadership program in India.
    Led the redesign of enterprise-wide quality assurance models for complex, regulated operations.
    Drove global deployment across multi-site operations, standardizing practices across global service centers and in-country teams.
  • HSBC
    Head of Global Liquidity and Cash Management
    HSBC
    Oct 2017 - Mar 2021 (3 years 6 months)
    Led the digital transformation of client servicing channels, improving call abandon rates from 30% to 3%.
    Implemented LiveChat for the digital business banking platform for Mexico and QBot self-service tools, reducing turnaround times and improving service satisfaction.
    Enhanced customer support through live chat integration with SMS verification and updates.
Education verified_user 0% verified
  • Anti-Money Laundering (AML) Compliance
    Dec 2025
  • Effective Communication Skills
    Sep 2025
  • APIs for Business & Digital Integration
    Feb 2024
  • People Management & Leadership Essentials
    Aug 2022
  • Operational Excellence (OPEX / Lean Process Improvement)
    Mar 2020 - Sep 2020 (7 months)
  • I
    Bachelor's Degree in Tourism
    Instituto Politécnico Nacional (IPN) - Escuela Superior de Turismo
    Sep 2005 - Jul 2008 (2 years 11 months)
  • I
    High School Diploma in Business Administration
    IPN - CECYT José Ma. Morelos y Pavón
    Sep 2002 - Jul 2005 (2 years 11 months)
Projects (professional or personal) verified_user 0% verified
  • Archer Travel
    Agente de viajes
    Archer Travel
    Jan 2026 - Current (11 months)
    Independent Travel agent
  • C
    Corporate Events and Travel Planning
    May 2022 - Apr 2026 (4 years)
    Planned and coordinated team offsite activities, corporate end-of-year events, and townhalls, including managing travel logistics for team integration.