Brenda Jéssica Yáñez Kraulles
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Director de Operaciones
Mexico
Contact Brenda regarding:
Flexible work
Starting at
USD5K/hour
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Résumé
Jobs
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- GOperations DirectorGLOBAL MEETINGS AND TOURISM SPECIALISTS, LLCJan 2020 - May 2022 (2 years 5 months)- En la recuperación de la Industria, gracias a los reportes de las tendencias y las propuestas, se han vendido proyectos en Querétaro y Colombia. - Proveer consultoria sobre las tendencias de la Industria después de la pandemia. Articular las propuestas de valor a los diversos clientes. Desarrollar y armar posibles equipos de trabajo para licitaciones internacionales. Estandarizar entregables.
Engagement ManagerIqviaJan 2019 - Jan 2020 (1 year 1 month)- Desarrollé una nueva estructura organizacional para mejorar los resultados. Mejoré un proyecto de vacunas a satisfacción del cliente. Lideré un proyecto de proyección de ventas para una nueva vacuna. - Administrar el equipo de trabajo para lograr entregables en la Industria Farmaceútica de alta calidad.- Head of Inward Investment & Strategic PartnershipsForeign and Commonwealth OfficeJan 2017 - Jan 2018 (1 year 1 month)- Desarrollo de la estrategia para manejar las organizacones Británicas en México. Establecí un pipeline de proyectos rentables con un rango de establecerse en Reino Unido. Garanticé el establecimiento de negocios valudos en $250 millones de libras - Establecer la estrategia y la administración para organizaciones Británicas en México. Incrementar el flujo de inversión de México a Reino Unido durante el Brexit. - Liderear el mercado de Food & Drink en la región de América Látina
- BBusiness Consultant & Project ManagerJan 2013 - Jan 2017 (4 years 1 month)✓ Lead consultant in the project of developing the global meetings and events market in Mexico through nudging the entire industry through public sector. Articulated the strategy of the project comprised of the four pillars: public-private alliances, creation of an advisory board for business events, relaunching strategic partnerships and developing capabilities through certification programs ✓ Led the first private sector project of the firm which main objective was to optimize the area of meetings of a Professional Congress Organizer. Developed thoroughly the organizational assessment to determine the status of the area, looking for possible scale and scope economies, structuring alternatives to improve performance of the area in the mark
- MUSA-Tourism AttacheMEXICAN EMBASSY INJan 2012 - Jan 2013 (1 year 1 month)It is the United Mexican States' diplomatic mission to the United States, representing the Mexican States' and its interests. North America Association Market Director ✓ Responsible for leading, managing and implementing the Mexico Tourism Board brand strategy in North America Association Market, allowing promotional efforts alignment with national destinations to attract Meetings Events into Mexico. ✓ Managed Public Relations at CEO level with multiple partners of the industry in North America (ASAE, PCMA, IAEE, DMAI), increasing benefits and synergies, taking advantage of educational benefits comprised in each partnership contract. Strengthened the liaison between the key Mexican stakeholders and North America ✓ Developed and coordinated
- CCredit & Collection CoordinatorJan 2003 - Jan 2007 (4 years 1 month)✓ Improved Sam's Club payment process by eliminating duplicity of logistics discounts, and allowed to retrieve $700,000 dollars of uncalled-for penalties, this helped the company to promote other logistics programs. Coordinated the Customer Table Check implementation program for Sam´s Club, this reduced monthly price differences by $100,000 dollars. ✓ Led the implementation of the return process for major retailers Comercial Mexicana and Chedraui, by recovering products worth $100,000 and $200,000 dollars respectively ✓ Improved P&G's collection process for Chedraui, Benavides and Guadalajara Drug Store through catalogues, logistics discounts and payment terms alignment with customers, this allowed the recovery of $350,000 dollars
- CCustomer Service Representative in LogisticsJan 2000 - Jan 2003 (3 years 1 month)✓ Developed a new program of centralized deliveries to improve HEB´s customer service level from 70% to 95%, this enabled the customer to take logistics rebates and transfer price benefits to the final consumer ✓ Improved the order requisition process from Comercial Mexicana, by identifying failures in the supply chain process, performing pareto analysis, aligning key stakeholders and reviewing roles and responsibilities in the team, this effort increased the fill rate level from 80% to 95%. This also improved On Time by 5% and stopped the generation of annual costly charges due to customer´s delivery failure. A significant reduction of uncalled-for penalties of $230,000 dollars was achieved
- Project Manager for Private BankingCredit SuisseCredit Suisse is a Swiss multinational investment bank and financial services company founded and based in Switzerland, offers advice to clients in all aspects of finance, across the globe. Project Manager for Private Banking ✓ Developed a methodology to find wealthy clients in Mexico per state, which replaced the old fashion process to target top profile clients for Private Banking Business in Mexico, and allowed savings of 10% in the customer acquisition costs. Increased accuracy in the prospecting method and freed up resources for other banking projects. Performed individual risk assessment implied in political or illicit activities related with the customers Consumer & Customer Service Experience:
- Value Engineering AssociateSAPSAP is the world leader in enterprise applications in terms of software and software-related service revenue. It is the world's third largest independent software manufacturer. It has more than 425,000 customers in more than 128 countries. Value Engineering Associate ✓ Articulate SAP´s software value proposition for small, medium and large enterprises in the sector of services, transformation and commercialization, positioning different software solutions as the best alternative for each business sector, this helped to close sales and manage project implementations worth in $1 million dollars ✓ Designed a new value proposition to generate demand in the transportation industry, a sector not explored in Mexico, did this by analyzing the busin
Education
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- Doctorate in Business Administrationsiglo XXI, Zug - Zuiza, SMC UniversityJan 2020 - May 2022 (2 years 5 months)
- Certificate in Leadership with Financial InsightCornell UniversityMay 2012 - Apr 2013 (1 year)- Logré acabar el programa, con una agenda muy aprepatada de trabajo con muchos viajes.
- Licenciatura en Informática AdministrativaUniversidad La SalleJun 2002 - Jun 2006 (4 years 1 month)- Concluir mi licenciatura mientras trabajaba en Procter & Gamble
- Master of Business AdministrationIPADE Business SchoolJan 2002 - Jan 2006 (4 years 1 month)
- GCertificate in Project ManagementGeorgetown University