Brayan Marcos Escobar Alvarez

Sales Support Analyst

InPost

Jul 2024 - Dec 2024 (6 months)

-Conducted data analysis and modeling for business development using Databricks, market competitiveness, and customer service for the top 30 brands in the Spain and Portugal markets. -Developed market research and presentations for executive directors to demonstrate a deep understanding of the market, clients, and parcel journeys, and to identify and analyze trends in the short and long term in the EU. -Collaborated with cross-functional teams and stakeholders on different projects to improve business performance through new reports, dashboard development, and HubSpot CRM implementation for the commercial team.

Data Management & Platform Manager

HSBC

Aug 2022 - Dec 2022 (5 months)

-Mentored CRM junior staff by providing training to develop technical skills and capabilities, ensuring the continuity of business-as-usual (BAU) processes. -Worked closely with key stakeholders across different countries to identify data needs and procedures, facilitating the best possible transition of CRM services from India to Mexico while maintaining ongoing services in the US. -Developed at least three CRM campaigns weekly through data analysis and modeling using mainly SQL and SAS, applying best practices, and gathering and documenting business requirements. -Provided support to ensure the reliability and performance of developed reports and dashboards for both external and internal users.

Data BI Analytics Sr

Valtech

Mar 2021 - Aug 2022 (1 year 6 months)

-Designed, developed, and automated over 90 reports and dashboards on Looker, Tableau, and Power BI, focusing on campaign performance, product sales, and human resources management. -Conducted market research, analyzing and identifying insights, trends, pain points, and takeaways to provide clients with the best data-driven decisions according to their business goals. -Collaborated with multiple teams using diverse reports and tools to proactively identify and resolve issues related to data quality, data measurement, and visualization across accounts in Mexico, Brazil, Chile, Argentina, Colombia, and Peru. -Designed new data products/services to measure the market position of brands, monitoring KPIs through surveys to assess the effectivene

Analytics Manager

IPG MEDIABRANDS

Dec 2019 - Feb 2021 (1 year 3 months)

-Collaborated with cross-functional teams and stakeholders to define the best marketing strategies for retail and streaming clients. -Utilized data visualization tools to present findings in a clear, concise, and compelling manner to internal stakeholders across various departments (e.g., finance, digital, creative). -Conducted market research on different industries and products using Statista, eMarketer, Google Trends, etc., to analyze customer behavior, trends, and new products that could impact client performance. -Created high-value audiences and identified target groups using TGI to determine the best channels and platforms for campaigns. -Conducted social listening on Meltwater to assess awareness, competitiveness, pain points, TOM,

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Data Mining Specialist

UCCP

Aug 2017 - Sep 2019 (2 years 2 months)

-Performed data cleaning and transformations on various datasets to ensure tailored and impactful insights into the company's assets. -Conducted market research and created executive dashboards and slide decks for the commercial team and General Manager. -Reviewed financial KPIs for all products of the holding, such as credits, leases, investments, and equity, to create monthly reports on ratios, interest rates, financing costs, bank balances, etc., supporting the risk manager in defining next actions.

Brayan Marcos Escobar Alvarez

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