Branden Foote

Software Sales Director

Settle

Apr 2024 - Aug 2025 (1 year 5 months)

As Software Sales Director, I owned the go-to-market motion across inbound, outbound, and self-serve channels, driving strategic shifts toward a fully sales-led approach that improved onboarding efficiency and reduced churn in free trial accounts by double-digit percentages. I built and scaled specialized sales teams—focusing on inbound activation, outbound pipeline generation, and enterprise—creating defined career paths, boosting conversion rates, and improving sales velocity across segments. I implemented a "Speed-to-Lead" strategy, introducing SLAs for immediate inbound follow-up and real-time engagement, resulting in significant gains in discovery-to-close conversion rates. Additionally, I partnered cross-functionally with product, imp

Sales Manager

bill

Jan 2023 - Oct 2023 (10 months)

Expanded outbound team into velocity sales, delivering 70% YoY revenue growth in the segment. Designed and launched targeted outreach campaigns using customer insights, increasing conversion rates by 23%. Coached elite Account Executives on advanced sales techniques, accelerating deal cycles and improving win rates.

Senior Manager, Core SaaS Sales

Homebase

Sep 2021 - Jan 2023 (1 year 5 months)

Introduced leadership programs to increase productivity and foster a high-performance culture. Built and executed a comprehensive go-to-market (GTM) strategy for core SaaS and enterprise initiatives, leading the team to achieve 126% quota attainment and consistently exceed revenue targets. Increased sales conversion rates by 12% through targeted rep training, sales playbook development, and personalized 1:1 coaching. Drove cross-departmental collaboration on strategic projects to expand market share. Additionally, I utilized data management skills to conduct business intelligence (BI) and data analysis, which informed our sales strategies and enhanced the effectiveness of our GTM motion.

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Sales and Leadership Consultant

Consulting

Mar 2021 - Apr 2024 (3 years 2 months)

As a Sales and Leadership Consultant, I advised SaaS, AI, manufacturing, and consumer brands on go-to-market (GTM) strategies, sales leadership, and scaling initiatives, successfully delivering revenue growth of less than 30% within 90 days for multiple clients. I conducted leadership workshops that resulted in a remarkable 40% increase in job satisfaction scores. Additionally, I built custom sales methodologies, onboarding frameworks, and leadership pipelines tailored for high-growth teams. My experience includes consulting for an Austin-based early-stage clinical trial AI company and a bio-pharma manufacturer specializing in clinical stage trials for a University of Colorado project, which enhanced my understanding of the unique challenge

Senior Manager, Multiple Roles

Gusto

Nov 2016 - Sep 2021 (4 years 11 months)

Senior Manager, Customer Success (2020 - 2021): Created a sales-focused revenue center within Customer Success, doubling revenue in 6 months. Developed KPIs for the CS organization, driving retention, expansion, and upsell performance. Penetrated new market segments with tailored growth strategies. Sales Manager & Senior Sales Associate (2016 – 2020): Scaled the sales organization by 160%, leading recruitment, training, and performance optimization. Achieved top-tier team performance, recognized as the highest-producing manager in the organization. Spearheaded sales methodology redesign, boosting win rates and deal velocity. Additionally, utilized data management skills to run reporting and create dashboards, enhancing operational insights

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Sales and Marketing Intern

Tolmar Pharmaceuticals Inc

May 2014 - Sep 2015 (1 year 5 months)

As a Sales and Marketing Intern, I collaborated closely with leadership to develop and implement comprehensive Salesforce training programs specifically tailored for advanced prostate cancer treatment. This role involved creating detailed playbooks and training materials for injection demonstration instructions, ensuring that the sales team was well-equipped with the necessary knowledge and skills. Additionally, I conducted market research into parallel pharmaceutical verticals, which contributed to new product development initiatives. My experience in regulatory affairs, while not directly related to sales, provided valuable insights into compliance and industry standards, enhancing my ability to support the sales process effectively. Furt

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