Bradlay Pryde

An empathetic leader who has experience in: • Go-to-market strategy design consisting of creating successful sales and marketing channels from scratch and increasing the performance of existing channels. • Growth marketing (B2C & B2B), inbound/outbound marketing optimization, digital marketing, revenue forecasting, lead generation, account management, sales management, market analysis. • Direct leadership and project management skills – a multitude of various leadership experiences ranging from managing a 40-person subsidiary for a client to a team of 20 direct reports. • Experience in lean start-up environments, agile methodology, Scrum, kabana, etc. • Planning and analysis skills, with experience building financial models, business plans, product road maps, marketing and sales dashboards, performing in-depth market research. • TAM, SAM, SOM, design thinking, blue ocean canvas, etc. • Public speaking skills which include competing to win two global Reuters’ awards, speaking at international conferences, and multiple ad hoc panels. • Extensive business development and consultative selling experience, resulting in closing hundreds of partnerships, JVs, etc. from Fortune 500 enterprises to small businesses and contracts exceeding ~$60M in value. • Enterprise contract negotiation, term-sheet negotiation, partnerships. • Designed recruiting procedures for several companies and personally recruited over 60 candidates. • Systems: HubSpot, Salesforce, ERPs (Sageintacct, NetSuite), Pardot, Google AdWords, Facebook Ads, Marketo, Factset, CapIQ, Mintel, IBIS, Forrester, Google Suite, Microsoft Office Suite, SQL, Notion, Trello, Tableau, Figma, QuickBooks, and more.