Braulio Augusto Palús Criado

Braulio Augusto Palús Criado  new_releases

About

Detail

Head of Performance & Ops | Leadership & Growth
Santiago, Santiago Metropolitan Region, Chile

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Timeline


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Résumé


Jobs verified_user 25% verified
  • Norte Digital LATAM
    Regional Head of Performance verified_user Verified experience
    Norte Digital LATAM
    Sep 2024 - Current (1 year 10 months)
    - Leader of the performance and growth managers team (20+). - Mastery of paid ads, analytics and CRM platforms. - New agency structure successfully applied. - Leadgen, booking and e-commerce clients with $1000 - $300,000 Monthly Budgets. - Fashion, Retail, Headhunting, Real State, Healthcare, Technology, Education, Automotive, Gaming, Banking & Finance and more. Led the organizational and operational restructuring for LATAM (Chile, Peru, Argentina, Mexico, and Colombia), achieving a 15% YoY growth in net return and a 24% revenue increase during key Cyber campaigns.
  • Xpider Digital
    Head of Performance & Data verified_user Verified experience public Remote experience
    Xpider Digital
    Aug 2022 - Sep 2024 (2 years 2 months)
    Head of Performance & Data Performance Leader focused on Growth. - Mastery of Paid Media Tools, Inbound Marketing, Tracking and Reporting. - Definition of strategies and orientation to the team to maximize results and costs per action. - Specialization in Lead Nurturing, Booking and E-commerce. - Clients from LATAM, USA, Europe. - Data diagnostic for 6-7 figures clients. - Comprehensively developed the analytics and performance department from its methodological structure to its billing, creating new data analysis services for multichannel acquisition and retention. - Applied specialized industry knowledge to manage high-stakes Fintech clients and collaborated with partner agencies in the sector.
  • Manya.pe
    Director de medios 2022
    Manya.pe
    Dec 2021 - Aug 2022 (9 months)
    Director de medios 2022 Team leader of campaign/growth managers - Mastery of paid ads, analytics and web analysis platforms. - Agency operation management - Multichannel strategy management - Restructuring of the paid media area, increasing efficiency with ROI goals. - Facebook Ads, Google Ads, Pinterest Ads, TikTok Ads, Twitter Ads, GA4, GTM, Smartlook, Hotjar, Semrush, Similarweb, Microsoft Clarity, Bing Ads. - Implemented and managed WhatsApp Business campaigns for diverse clients, providing strategic coaching to the sales team on optimizing communication flows and leveraging the platform for lead conversion.
  • Manya.pe
    Analista de medios senior 2021 public Remote experience
    Manya.pe
    Jan 2021 - Dec 2021 (1 year)
    Analista de medios senior 2021 - Mastery of Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, GA4, GTM, Supermetrics/Data Slayer, Looker Studio/Data Studio. - Clients with $1500 to $60,000 monthly budget. - Supervision of a team of analysts focused on constant growth and results. Holistic vision implemented in the agency considering web, paid and organic strategies. - Implementation, Optimizacion, Planning and Reporting. - Web Conversion, Lead Ads, WhatsApp, and Awareness campaigns.
  • A
    Marketing Coordinator
    AGENCIA LIONS / OFICENTRO
    Jan 2020 - Dec 2020 (1 year)
    - Digital strategy and paid ads management - Web projects and ATL management - Healthcare, Real State and Retail paid media management. - Supervision of content and performance team. - Inbound and Agile. - CRM Management. - Facebook Ads, Google Ads and LinkedIn Ads
  • OncoSalud
    SEO Copywriter
    OncoSalud
    Jan 2019 - Feb 2020 (1 year 2 months)
    - Blog content writer using inbound methodology - Hubspot management - SEO support
  • P
    Product Manager
    PLUMAS
    Jan 2019 - Dec 2019 (1 year)
    In charge of the digital environment, social media content, web content, paid media and analytics. - Google Ads, Facebook Ads, GA4.
  • S
    CEO - Fundador
    Specfolger
    Oct 2017 - Feb 2021 (3 years 5 months)
    Brand owner. Digital campaign management and analytics - Positioning in 7 stores nationwide, sales to LATAM - Sales velocity & ROI optimization. - Sales Management, Web/UX, Digital Design, and Marketing Strategy (SEO/SEM and PPC). - Facebook Ads, Google Ads, Google Analytics, Google Tag Manager, Semrush.
Education verified_user 0% verified
  • Isil
    Specialization in Strategic Communication
    Isil
    Jan 2022 - Mar 2024 (2 years 3 months)
  • Instituto Peruano de Marketing
    Branding
    Instituto Peruano de Marketing
    Jan 2021 - Nov 2021 (11 months)
  • Isil
    Professional in Communication & Marketing
    Isil
    Jan 2017 - Jan 2019 (2 years 1 month)