Braulio Augusto Palús Criado

Braulio Augusto Palús Criado  new_releases

About

Detail

Head of Performance & Ops | Leadership & Growth
Santiago, Santiago Metropolitan Region, Chile
Contact Braulio regarding: 
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Full-time jobs
Starting at USD3.2k/year
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Finding candidates
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Finding mentors
Finding co-founders
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Networking

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 25% verified
  • Norte Digital LATAM
    Regional Head of Performance verified_user Verified experience
    Norte Digital LATAM
    Sep 2024 - Current (2 years 2 months)
    - Leader of the performance and growth managers team (20+).
    - Mastery of paid ads, analytics and CRM platforms, including 6 years of experience with display ads.
    - New agency structure successfully applied.
    - Leadgen, booking and e-commerce clients with $1000 - $300,000 Monthly Budgets.
    - Fashion, Retail, Headhunting, Real State, Healthcare, Technology, Education, Automotive, Gaming, Banking & Finance and more.

    Led the organizational and operational restructuring for LATAM (Chile, Peru, Argentina, Mexico, and Colombia), achieving a 15% YoY growth in net return and a 24% revenue increase during key Cyber campaigns.
  • Xpider Digital
    Head of Performance & Data verified_user Verified experience public Remote experience
    Xpider Digital
    Aug 2022 - Sep 2024 (2 years 2 months)
    Head of Performance & Data

    Performance Leader focused on Growth.

    - Mastery of Paid Media Tools, Inbound Marketing, Tracking and Reporting.
    - Definition of strategies and orientation to the team to maximize results and costs per action.
    - Specialization in Lead Nurturing, Booking and E-commerce.
    - Clients from LATAM, USA, Europe.
    - Data diagnostic for 6-7 figures clients.
    - Comprehensively developed the analytics and performance department from its methodological structure to its billing, creating new data analysis services for multichannel acquisition and retention.
    - Applied specialized industry knowledge to manage high-stakes Fintech clients and collaborated with partner agencies in the
  • Manya.pe
    Director de medios 2022
    Manya.pe
    Dec 2021 - Aug 2022 (9 months)
    Director de medios 2022
    Team leader of campaign/growth managers
    - Mastery of paid ads, analytics and web analysis platforms.
    - Agency operation management
    - Multichannel strategy management
    - Restructuring of the paid media area, increasing efficiency with ROI goals.
    - Facebook Ads, Google Ads, Pinterest Ads, TikTok Ads, Twitter Ads, GA4, GTM, Smartlook, Hotjar, Semrush, Similarweb, Microsoft Clarity, Bing Ads.
    - Implemented and managed WhatsApp Business campaigns for diverse clients, providing strategic coaching to the sales team on optimizing communication flows and leveraging the platform for lead conversion.
  • Manya.pe
    Analista de medios senior 2021 public Remote experience
    Manya.pe
    Jan 2021 - Dec 2021 (1 year)
    Analista de medios senior 2021

    - Mastery of Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, GA4,
    GTM, Supermetrics/Data Slayer, Looker Studio/Data Studio.
    - Clients with $1500 to $60,000 monthly budget.
    - Supervision of a team of analysts focused on constant growth and
    results. Holistic vision implemented in the agency considering
    web, paid and organic strategies.
    - Implementation, Optimizacion, Planning and Reporting.
    - Web Conversion, Lead Ads, WhatsApp, and Awareness campaigns.
  • A
    Marketing Coordinator
    AGENCIA LIONS / OFICENTRO
    Jan 2020 - Dec 2020 (1 year)
    - Digital strategy and paid ads management
    - Web projects and ATL management
    - Healthcare, Real State and Retail paid media management.
    - Supervision of content and performance team.
    - Inbound and Agile.
    - CRM Management.
    - Facebook Ads, Google Ads and LinkedIn Ads
  • OncoSalud
    SEO Copywriter
    OncoSalud
    Jan 2019 - Feb 2020 (1 year 2 months)
    - Blog content writer using inbound methodology
    - Hubspot management
    - SEO support
  • P
    Product Manager
    PLUMAS
    Jan 2019 - Dec 2019 (1 year)
    In charge of the digital environment, social media content, web
    content, paid media and analytics.
    - Google Ads, Facebook Ads, GA4.
  • S
    CEO - Fundador
    Specfolger
    Oct 2017 - Feb 2021 (3 years 5 months)
    Brand owner. Digital campaign management and analytics
    - Positioning in 7 stores nationwide, sales to LATAM
    - Sales velocity & ROI optimization.
    - Sales Management, Web/UX, Digital Design, and Marketing Strategy (SEO/SEM and PPC).
    - Facebook Ads, Google Ads, Google Analytics, Google Tag Manager, Semrush.
Education verified_user 0% verified
  • Isil
    Specialization in Strategic Communication
    Isil
    Jan 2022 - Mar 2024 (2 years 3 months)
  • Instituto Peruano de Marketing
    Branding
    Instituto Peruano de Marketing
    Jan 2021 - Nov 2021 (11 months)
  • Isil
    Professional in Communication & Marketing
    Isil
    Jan 2017 - Jan 2019 (2 years 1 month)