Borja Camacho Marketing Head | Performance Marketing | Digital Marketing

Especialista en Generación de Demanda

Refine Labs

Sep 2025 - Current (11 months)

Marketing Director

bebbia

Jan 2023 - Mar 2025 (2 years 3 months)

Marketing strategist for brand growth and demand generation within a subscription-based model, optimizing acquisition channels and maximizing return on investment. Focused on omnichannel strategies, process automation, and performance analysis to ensure business profitability and scalability. Growth opportunities through Google Ads, Meta Ads, TikTok Ads, Social Media, influencers, inbound marketing (WhatsApp & email) with CRM and automation, referral systems, organic SEO. Sales channels optimization to enhance performance in Ecommerce, Call Center, and Retail, reducing costs and increasing conversion rates, leading to a 20% decrease in CAC and a 50% increase in conversions. Led brand strategy and marketing team, setting SMART objectives

Marketing Head

Pluxee

Jan 2020 - Jan 2023 (3 years 1 month)

Leadership in the annual B2B brand strategy and business growth through digital marketing, lead generation, and digital asset optimization. Responsible for performance, engagement, and product adoption through omnichannel strategies, automation, and agile methodologies. Performance management and demand generation, leading acquisition and conversion campaigns via Paid Media, SEO, Social Media, Inbound Marketing, and CRM. Optimization of digital assets: Website, Blog, Social Media, Email Marketing, WhatsApp, and the Sodexo App, ensuring relevant content and continuous UX improvement through the SCRUM methodology. B2B and B2C marketing strategy, developing Go-To-Market strategies to drive product awareness and adoption across different targ

Account Marketing Director

TERANTBWA

Jan 2018 - Jan 2020 (2 years 1 month)

Strategic leadership in marketing and sales growth for Nissan, focusing on the SUV category, promotions, sponsorships, and customer experience. Responsible for the development and implementation of communication and conversion strategies to drive market share growth and brand loyalty. Increased SUV market share from 20% to 24% by executing integrated branding, performance, and promotional strategies. Boosted conversion rate from 0.91% to 1.31%, optimizing the digital funnel through UX improvements, content enhancements, and performance campaigns. Achieved 15% growth in Share of Wallet (SOW) between the agency and brand through conversion-focused and loyalty-driven campaigns. Managed a $150M annual budget for digital and programmatic med

Sales, marketing & e-commerce manager,

Shopfully

Jan 2017 - Jan 2019 (2 years 1 month)

Leader of app evangelization in Mexico, driving its adoption and positioning it as a key platform for digital advertising and retail. Implementation of customer acquisition strategies, category expansion, and optimization of performance campaigns. 200% growth in app users, increasing from 2M to 4M through integrated acquisition and retention campaigns. 50% increase in revenue and sales compared to 2017, thanks to performance strategies in Google Ads, LinkedIn Ads, and email marketing. Onboarded 30 new international brands in fashion and electronics, including Levi’s, Nike, Nautica, Adidas, Philips, and Liverpool. Expanded the platform beyond supermarkets, opening new retail and fashion categories. Managed and sold digital advertising c

Account Manager

Mirum Agency

Jan 2016 - Jan 2018 (2 years 1 month)

Key Account Management & 360° Marketing Strategy Implementation for global clients, focusing on performance, business development, and campaign optimization to ensure client satisfaction and retention. Managed key accounts such as Huawei, Grupo Posadas, Pepsico, Renault, Grupo Abbott, and Sanofi, driving 25-35% annual revenue and account reach growth. Led a team of 25 professionals across creativity, design, social media, paid media, and data analysis. Negotiated and renewed annual contracts with four international brands, strengthening relationships and securing business continuity. Developed and implemented performance measurement strategies, optimizing KPIs such as conversion rates, promotion impact, and account profitability. Manag

Account Executive

ELLE MAGAZINE

Jan 2014 - Jan 2016 (2 years 1 month)

Account Executive Digital Strategy Implementation for Luxury Brands, managing multichannel campaigns and influencer collaborations to amplify content reach. Developed comprehensive strategies for luxury brands, ensuring digital and print media presence, achieving 200% growth in digital KPIs and 300% increase in integrated campaign sales. Managed digital campaigns on Meta Ads, Google Ads, and newsletters, focusing on awareness, engagement, and subscription conversion. Created strategic content for social media and websites, boosting audience growth and time spent on platforms. Coordinated collaborations with bloggers and influencers, driving brand positioning and product launches. Implemented exclusive contests and experiences for subs

Borja Camacho

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