Boney Yeldho Designer of 0→1 products. Founder. 9+ years building B2B, SaaS,

Co-Founder

Korrel AI

May 2025 - Current (1 year 6 months)

Directed product evolution through critical pivots (search → chatbots → behavioural intelligence), narrowing focus to DTC apparel merchants
Owned design & discovery while collaborating on technical architecture for AI behavioral classification, including hands-on prompt engineering
Built functional proof-of-concept demos with Vercel v0 to validate the product's value proposition

Senior Product Designer

EcoCart

Jan 2024 - Mar 2025 (1 year 3 months)

Working closely with the Product Lead to explore new business opportunities - Running user research and prototyping to validate potential product directions

Product Designer

freelance

Sep 2023 - Dec 2023 (4 months)

• Worked with the team at Korrel8.ai to design the initial version of their click-and-create data infrastructure platform. • Designed the first version of Wordflo, an AI powered transcript editor optimized for expert networks, legal, medical & transcription industries.

Senior Product Designer

Karat

Mar 2022 - Jun 2023 (1 year 4 months)

• Worked on multiple initiatives for improving the Time to Value including creating a Karat assessment, onboarding flow for clients, and addressing gaps in the Karat Pilot experience • Led a project to map the touch points, actors, backstage actions etc to create a service blueprint that visualized the current state of the Karat delivery model • Teamed up with the PM to map the candidate journey to inform the product roadmap. Worked on exploring new business opportunities in the candidate space - created and socialized a storyboard to communicate the vision • Created a fully tokenized multi-brand design system in figma & led design-developer collaboration

Product Designer

Pickle pickleaicom

Dec 2020 - Nov 2021 (1 year)

I worked closely with the founders to build a Minimum Valuable Product based on solid user research, competitor study, and market awareness. We worked together to understand user behaviors, the context, and the pain points of our target audience. My designs and prototypes were used to test and validate concepts, assumptions, and hypotheses. This product realignment process increased engagement in the app and helped PickleAI raise a seed round of $2.4 million recently. I designed PickleAI's 'Vinegar' design system and also helped hire a junior designer.

UX Designer

IBM

May 2016 - Jun 2020 (4 years 2 months)

Designed onboarding and configuration flows that streamlined how developers discover and integrate Aspera's high-speed transfer service within Cloud Pak for Integration
Led design for the Aspera on Cloud Admin experience (roles, permissions, storagenodes, integrations, etc), balancing security and usability. 400+ customers and ~25K users migrated successfully from the legacy service
Designed log-based analytics visualizations for performance troubleshooting

Freelance Web Designer and Developer

Selfemployed

Dec 2011 - Aug 2015 (3 years 9 months)

I designed and developed websites, logos, and applications for 10+ clients. Some notable customers include : - let.ie (Daft Media) - YatraChef.com (India) - Acquired by Railyatri.in - Princeton University HCI Lab - Enlite energy solutions (India) - Co-founder - All Arts Science and Technology Camp

Boney Yeldho

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Boney Yeldho

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Behavioral traits