Dana Hetté

Dana Hetté  new_releases

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Versatile, entrepreneurial product manager with a relentless passion for finding data-driven solutions to complex problems
Girona, Spain

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Résumé


Jobs verified_user 0% verified
  • BioSphere Naturel
    Co-founder public Remote experience
    BioSphere Naturel
    Jan 2016 - Dec 2019 (4 years)
    Conceived and produced a new line of organic skincare, selling on Amazon EU and USA as well as its own website. Had the #2 best-selling anti-aging cream on Amazon France in 2018. Built multi-lingual, multi-region e-commerce site from the ground up using WordPress, WooCommerce, and custom coding. Ran multiple advertising, sales funnel initiatives using Facebook, ManyChat, and Instagram to grow the business. Applied for and received trademarks in the UK and USA, requiring authoring of legal briefs and negotiation with a competing company to resolve trademark conflicts blocking approval in both countries.
  • E
    Senior Product Manager, Flights public Remote experience
    Expedia, Inc.
    Nov 2011 - Apr 2016 (4 years 6 months)
    Executed Agile A/B testing based on data-driven hypotheses with crisp success metrics in a CI environment. Improved NPS, retention, and CVR worldwide. Launched new ancillary features using MVP methodology. Coordinated across several geographic regions with varying market strategies and legal requirements to design a coherent, global solution. Introduced clean UX with smart filtering to surface key flight amenity and fare information to the end user, joining millions of rows of GDS and transactional data. Designed new industry-wide data standards and APIs for ancillaries and branded fares, in partnership with ATPCo, Amadeus, and several major airlines. Developed the Expedia UX for customers to shop and purchase these new fares. Supervise
  • E
    Senior Program Manager, PPC Platform
    Expedia, Inc.
    Feb 2008 - Jun 2011 (3 years 5 months)
    Developed a proprietary SaaS PPC platform from the ground up, managing hundreds of millions of dollars in annual spending. Refined varying market requirements into a single coherent, global solution. Extensive business process and workflow analysis, and design and development of custom dashboards. Directed construction of an efficient keyword bidding algorithm using clustering logic and statistical modeling. Integrated millions of rows of Expedia transactional data with keyword performance data, enabling easy portfolio optimization at scale. Directed external development vendor in building the in-house platform from the ground up. Coordinated transition to 3rd party after the in-house platform EOL. Led the hiring effort to build an in-ho
  • Redfin
    Product Manager
    Redfin
    Sep 2006 - Jan 2008 (1 year 5 months)
    Implemented a new SaaS app for buying and selling homes. Managed the cross-functional Agile team to build. Partnered with agents and facilitated focus groups to centralize varying regional requirements into a single user experience. Defined the full specifications for the site-wide implementation of Google Analytics. Owned regular reporting on KPIs back to the business, up to the CEO. Conducted the vendor search and integrated a SalesForce CRM system as a back end into SaaS buy and sell tools.
Education verified_user 0% verified
  • University of Wisconsin - Madison
    Bachelor of Science - Computer Science
    University of Wisconsin - Madison
    Aug 1996 - May 1999 (2 years 10 months)