Björn Pierre Arias Hylton Digital optimization lead

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Marketing Technologies Analyst - Digital Optimization Lead

3MEDS

Apr 2022 - Jul 2023 (1 year 4 months)

• Position: Marketing Technologies Analyst - Digital Optimization Lead • Plan, execute, analyze, present, and archive digital optimization and personalization projects for digital product teams, including A/B tests, multi-variate tests, personalization activities, and recommendations. • I often have to partner with UX Leads to ensure proposed designs are feasible. I am part of a team that works to drive a culture of Test and Learn at 3M. My daily tools at work are Adobe Target and Adobe Analytics. • Part of my daily tasks demand the use of Jira, Sharepoint, and the Microsoft office suite (Teams, Word, PowerPoint, Excel, etc.). • Participate in Agile scrum ceremonies to align. • Partner with product owner to identify and prioritize top
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Digital content administrator

Emerson Electric

Jun 2019 - Apr 2022 (2 years 11 months)

• Position: Digital content administrator • I assist different business units of our marketing communications team to deploy new and update website content, implement SEO best practices, coordinate website translations, among other tasks. • Part of my daily tasks demand the use of Jira, Sharepoint, handling of copy decks, Microsoft office suite (Word, PowerPoint, Excel, etc.). • I work with Remote teams from offices all around the world from different business units, which has been great for my organizational and communication skills. • I am also a photographer which has helped me become proficient with the use of Adobe software such as Photoshop, Lightroom, Premiere, and practice design thinking for my personal projects.
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Marketing-Team Leader

Poker Schools

Aug 2008 - Apr 2019 (10 years 9 months)

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Björn Pierre Arias Hylton

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