Biyaya mendoza

Engagement Senior Manager

GroupM Nexus

Jul 2024 - Apr 2025 (10 months)

Contributed to pitches for new accounts, managed revenue targets, and grew client spend by identifying opportunities to expand beyond existing strategies and invest in new solutions. Collaborated with senior agency trading heads to set quarterly planned investment levels for clients. Educated GroupM agencies and clients on the Nexus proposition and product suite, driving adoption and utilization. Presented Nexus capabilities, new releases, proactive proposals, and strategic insights to agency client teams to foster engagement. Played a key role in launching and implementing a new solution within GroupM Nexus, supporting market adoption. Identified new business opportunities, built a strong pipeline, and successfully closed deals.

Senior Associate, Addressable Media

Kinesso

Feb 2023 - Jul 2024 (1 year 6 months)

Managed digital planning, implementation, and reporting for Programmatic, YouTube, and Meta campaigns to ensure optimal performance and client goal achievement. Assisted senior team in responding to media briefs, researching vendor capabilities, identifying audience opportunities, forecasting inventory, and allocating budgets. Conducted campaign performance analysis and developed optimization strategies to maximize results. Facilitated setup and workflow for new and complex campaigns, delegating daily reporting tasks tojunior team members. Contributed to new business pitches by providing digital strategies, supporting new client acquisition. Mentored and trained entry-level coordinators.

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Senior Digital Marketing Manager

RocketMedia

Jul 2022 - Jan 2023 (7 months)

Led ad operations team in developing and executing marketing campaigns to ensure optimal performance and client goal achievement. Provided data-driven analysis and recommendations to inform key campaign strategies. Managed team workload and timelines, ensuring efficient project delivery. Proactively monitored and addressed complex issues, escalating critical matters as needed. Maintained professionalism and expertise, fostering a positive and productive team environment.

Operations Executive

Xaxis

Oct 2021 - Jul 2022 (10 months)

Managed digital and mobile campaigns from inception to completion, ensuring smooth implementation, optimization, and reporting. Identified and implemented improvements to enhance campaign performance and efficiency. Collaborated with technology providers to resolve technical issues and optimize workflows. Leveraged programmatic learning and audience data strategies to drive client and agency engagement. Stayed ahead of industry trends through continuous learning about emerging technologies and competitor offerings.

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Ad Operations Specialist

SQREEM Technologies

Jul 2020 - Jun 2021 (1 year)

Contributed to the success of digital marketing campaigns by expertly setting up and activating campaigns across a variety of platforms. Implemented campaign strategies under the guidance of senior team members. Ensured high-quality campaign setup and execution. Developed and maintained audience maps and databases. Tracked and reported on campaign performance. Stayed informed on emerging digital media trends and identified opportunities for innovation

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