Karemt Bibiana Ponce Gil
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Senior Social Media & Creative Operations Manager | Lifestyle & Fashion-Adjacent Brands | Social-First Campaigns
Departamento del Valle del Cauca, Colombia
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Senior Social Media Lead verified_user Verified experience public Remote experienceAsylum MarketingOct 2023 - Current (2 years 7 months)Internal title: Account Executive Lead end-to-end social media and content operations for regional LATAM accounts, including Casio LATAM and Brazil, coordinating campaigns across multiple markets and collaborating with Brazil-based stakeholders. ● Act as the strategic link between creative, content, performance and production teams, ensuring brand consistency, execution quality and on-time delivery. ● Manage client budgets for media and proposals, overseeing scope definition, cost allocation and financial feasibility for campaigns and productions. ● Drive proactive growth initiatives through campaign concepts, social-first productions and creative proposals aligned with agency commercial goals. ● Oversee selected multi-brand social media i- PProject Manager public Remote experienceJun 2023 - Sep 2023 (4 months)• Projection and monitoring of projects and campaigns for clients, ensuring alignment with strategic objectives. • Manage and direct client projects for the Veolia México account, overseeing all aspects of project execution and delivery. • Digital account management with KPIs achievements, utilizing data-driven insights to enhance performance. • Take care of the budget and hours of the account, ensuring financial accountability and resource optimization. • Reviewed and provided leadership on content strategy, guiding the team in developing effective messaging and approaches for projects, which strengthened our overall campaign execution and client satisfaction.
- AADBRDL Project CoordinatorJan 2023 - May 2023 (5 months)- As the ADBRDL Project Coordinator, I am responsible for the organization and routing of traffic for my work team, ensuring efficient workflow and project execution. - I monitor billings and payments meticulously to maintain financial accuracy and accountability. - My role involves fostering direct relationships with customers, enhancing communication and satisfaction. - Additionally, my experience in B2B marketing has provided me with valuable insights into how to effectively collaborate with brands such as BICO, B.BRAUN, EDGWELL, and P&G, which has enriched my understanding of client needs and expectations. - This background complements my project management and customer relationship management skills, allowing me to proactively addr
- AAccount ExecutiveADBRDLSep 2022 - Jan 2023 (5 months)- Develop marketing and endomarketing strategies and campaigns. - Carry out content marketing and monitoring for the brands of B.BRAUN, P&G, EDGEWELL (Hawaiian Tropic, Banana Boat, Stayfree, Carefree). - Implement strategic relationship strategies to capture and obtain new leads. Develop marketing and endomarketing strategies and campaigns. •Carry out content marketing and monitoring for the brands of B.BRAUN, P&G, EDGEWELL (Hawaiian Tropic, Banana Boat, Stayfree, Carefree). •Implement strategic relationship strategies to capture and obtain new leads and manage relationships with B2B and B2C clients. •Follow and analyze the digital metrics of the company's social networks. Achievements: •I was the area manager from December to January,
- AContent ManagerADBRDLMay 2022 - Sep 2022 (5 months)- Production of copies and content for the brands of the companies Boehringer Ingelheim, P&G and EDGEWELL mainly. - Management of processes and platforms for Boehringer Ingelheim. - Direct relationship with the Boehringer Ingelheim client for content marketing strategies. Production of copies and content for the brands of the companies Boehringer Ingelheim, P&G and EDGEWELL mainly. •Management of processes and platforms and direct relationship with the Boehringer Ingelheim client for content marketing strategies. •Implementation of SEO strategies. Achievements: •Optimized the ADBRDL website through SEO implementation. •I was part of the content managers team for the realization of different proposals for tenders. •I fulfilled my respo
- Growth LeaderE-KAMPAug 2021 - Nov 2021 (4 months)As a Growth Leader, I actively participated in strategies to enhance and position the company's services, ensuring alignment with market demands. I analyzed and measured the social response of the brand's digital ecosystem, leveraging insights to refine our approach. My role involved building comprehensive digital marketing strategies aimed at achieving recognition and optimal brand positioning. I successfully managed Email Marketing strategies, conducted audits, and designed strategies for SEO and SEM optimization, which significantly improved our online visibility. Additionally, I designed engaging digital experiences and content for social networks and the website to effectively capture leads. My experience with Software as a Service (Sa
- SDigital Marketing ManagerStack TecnológicoJun 2021 - Oct 2021 (5 months)- Implemented comprehensive digital positioning strategies, leveraging data analysis and digital metrics to enhance brand visibility and engagement across various platforms. - Executed targeted SEM campaigns to generate high-quality leads, utilizing tools such as Google Ads to optimize performance and ROI. - Developed and maintained a strong brand presence in the digital ecosystem through effective content creation and management, ensuring alignment with overall marketing objectives. - Achievements include successfully constructing the brand's digital identity on social media, enhancing its position through strategic content creation, copywriting, and thorough digital data analysis. - Established effective guidelines for lead generation
- IMARKETING MANAGERIndependentJan 2021 - Sep 2022 (1 year 9 months)- Create and position brands in online and offline environment. • I made different companies and ventures find the personality of their brand, improve their branding, map their audience and improve the quality of their leads. - Optimize websites in SEO and advice digital brands. • I make a SEO optimization for brands from different sectors, from the agro-industrial sugarcane sector to law firms. - I Design and implement a successful Inbound and Content marketing strategy for the XII Tecnicaña Congress, with more than 100 contents distributed in the expectation campaign, days of the congress and after it.
- SCommunications CoordinatorSmurfit Kappa Cartón de ColombiaJan 2020 - Jul 2020 (7 months)- Implement internal communication strategies. - Carry out monitoring of SMART communication indicators and objectives of the Forestry Division. - Develop and manage different communication products. Implement internal communication strategies. •Carry out monitoring of SMART communication indicators and objectives of the Forestry Division. •Develop and manage different communication products. Achievements: •I managed the communication during COVID - 19 pandemic crisis in the Forestry Division with the rest of the communications team. •I developed different communication products that transcended from the division to the rest of the Company. •I created a consolidated manual for communication responses in times of crisis, for the entire
- Content manager and journalistEmisora Onda UAOAug 2017 - Jan 2020 (2 years 6 months)- Develop content for the radio programs Paranoia, Despabilate and Onda Electrónica. - Manage the digital content of social networks to publicize radio programs. - Create digital products for the station. Develop content for the radio programs Paranoia, Despabilate and Onda Electrónica. •Manage the digital content of social networks to publicize radio programs. •Create digital products for the station and direct the development of the Onda Electronica program. •Execute tasks with high decision making. Achievements: •I executed together with the entire work team the realization of different podcasts that were nominated for journalism awards at a national level. •I carried out an audit of social networks, in order to establish an Inboun
Education
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- Certificado nivel de inglesEF International Language CentersJan 2023 - Current (3 years 4 months)
- ISecond language English.InstituteJul 2020 - Jan 2021 (7 months)
- UTransformationalUniversidad Autónoma de Occidente.Dec 2016
- Strategic brand communication in digital environments.Universidad Autónoma de Occidente
- Strategic Marketing Seminar.Universidad Autónoma de Occidente
- Undergraduate: Social communication and journalism.Universidad Autónoma de Occidente