Rachel Truair

Chief Marketing Officer

Demandbase

Jan 2026 - Current (9 months)

As Chief Marketing Officer at Demandbase, I lead the global marketing function for one of the category-defining platforms in account-based marketing and GTM intelligence, with direct responsibility for brand, demand generation, product marketing, partner marketing and our SDR organization. I sit at the executive table alongside our CEO and C-suite peers, with marketing operating as a strategic driver of pipeline, retention, and category position.

I am focused on leading Demandbase's evolution to a consumption-based AI model, including the go-to-market strategy and narrative behind the launch of new AI offerings. I partner closely with our product and revenue leaders on positioning, pricing, and go-to-market decisions, while also

Chief Marketing Officer

simPRO Software

Jan 2023 - Jan 2026 (3 years 1 month)

PE-backed SaaS | $200M+ ARR | Global | Multi-brand

Recruited to lead marketing transformation across four field service SaaS companies (Simpro, AroFlo, ClockShark, BigChange) during a critical period of PE-backed scaling and global integration. Own full-funnel marketing strategy and execution, driving revenue, efficiency, and valuation across ANZ, US, and UK markets.

Key Achievements:

● Grew new logo bookings +24% Y/Y while reducing marketing cost per booking by 6%; contributed to EBITDA outperformance.
● Increased ROAS by 25%, LTV:CAC by 8%, and shortened CAC payback by 14% Y/Y.
● Led global revtech consolidation, integrating 3 automation platforms into one shared services model — saving ~$1M/year

Chief Marketing Officer

Cartcom

Jan 2022 - Jan 2023 (1 year 1 month)

This $200M ecommerce technology and services company needed a leader to align marketing strategy to business outcomes to create predictable, scalable sources of revenue across its multiple business units after acquiring 6 companies in the span of 18 months. At Cart.com, I led marketing across product marketing, revenue marketing, and brand marketing, as well as our inbound & outbound BDR organization.

Achievements included:
● Taking pipeline attainment from 70% to 100%+ in

Vice President, Campaigns, Digital & Partner Marketing

Confluent

Jan 2022

Promoted to a global VP role leading a team of ~30 global marketers accountable for delivering $XBN+ of annual pipeline generation across both product led and sales led growth teams. Responsible for our digital strategy including paid media, SEO, CRO and our technical web development team; global integrated campaigns; and global partner marketing.
Achievements included:
● Global launch of Confluent's first post-IPO brand campaign focused on our Kafka differentiation, fully integrated into global events, thought leadership, field marketing programs, and account-based marketing.
● Launched new developer-focused campaigns to support

Senior Director, Revenue Marketing

Confluent

Jan 2020 - Jan 2022 (2 years 1 month)

Confluent held its IPO valued at $12BN on June 24, 2021.

Recruited pre-IPO to create a new global campaigns function with a hybrid funnel (product-led growth & direct sales) to reach Enterprise and Commercial buyers and scale the Americas field marketing team to better tell the Confluent value proposition to new prospects and drive accountability for area & regional-level pipeline targets.

●Global Campaigns●
Established an end to end global campaigns strategy targeting key influencers & decision makers. Defined GTM activities across digital, corporate, cloud partner ecosystem & field marketing for both Commercial and Enterprise segments, with particular accomplishments including launching three industry-focused c

Director of Global Enterprise Campaigns

Adobe

Jan 2018 - Jan 2020 (2 years 1 month)

Promoted to a global leadership role responsible for driving $250M+ in annual revenue across multiple Digital Experience product lines in the CMS, testing & optimization and commerce categories (Adobe Experience Manager, Adobe Target & Adobe Commerce Cloud).

Responsibilities included:

● Strategic Planning & Budget Management
- Drive global strategic planning process across complex group of matrixed sales & marketing stakeholders (product marketing, regional marketing, sales, AR/PR, etc.).
- Responsibility for management of multi-million dollar annual budget across multiple teams.
- Development & ongoing measurement of program goals and KPIs aligned to organizational KPIs and revenue targets.

Director of Americas Marketing

Magento Commerce

Jan 2017 - Jan 2018 (1 year 1 month)

Magento was acquired by Adobe for $1.68BN in June 2018.

Magento is a leading platform for open commerce innovation powering more than 250,000 merchants around the globe and handling over $100 billion in gross merchandise volume.

Leadership Highlights:
● Developed & executed Americas marketing strategy at Magento to support 90% YOY revenue target attainment across the Americas.
● Built and developed Americas marketing team including first regional hires in LATAM.
● Created & launched "Magento After Work," an innovative roadshow format inspiring prospects & customers in their digital transformation journey through the power of the improv technique "Yes, and..." hosted in comedy clubs across North America,

Senior Marketing Manager

Oracle

Jan 2015 - Jan 2017 (2 years 1 month)

After two years as an Oracle Marketing Cloud (OMC) customer (Oracle Eloqua & Oracle Content Marketing), I joined Oracle in 2015.

In my role on the OMC North America Field Marketing team, I worked closely with our Enterprise & Mid-Market sales teams to develop integrated marketing programs, including inbound & outbound integrated marketing campaigns, as well as managed field programs throughout North America.

Leadership Highlight: Developed Integrated Outbound Marketing Campaigns to Drive New Sales Pipeline

During my first 12 months at Oracle, I led the development of a new outbound marketing program to support the business development group, resulting in over $4M in new sales pipeline generated within targe

Interactive Marketing Manager

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Jan 2015

Contract role at 3M concurrent with my MBA. Responsibilities included:

- Managing the content development and marketing strategy for internal and external website properties for the Electrical Markets Division and the Renewable Energy Division.
- Communicating with external marketing agencies to plan and execute interactive campaign launches.
- Working cross-functionally with internal business groups to deliver metrics reviews surrounding performance of interactive assets and campaigns, and delivering recommendations to marketing leadership surrounding optimization of content, A/B testing, and conversions.
- Executing daily requests related to information architecture, content strategy and development, and wirefram

Chief of Staff / Head of Marketing

PetRelocationcom

Jan 2013 - Jan 2015 (2 years 1 month)

- Head of Marketing: Managed content & digital marketing team to deliver 70% of annual revenue through inbound demand generation, specializing in SEO, middle-of-funnel content creation to drive middle-of-funnel opportunities, customer storytelling, and more.
- Delivered a 1+1=3 cross-channel environment by implementing Eloqua for marketing automation at scale and integrating it with CRM (Salesforce) and content marketing (Compendium) to deliver incredible customer experiences across our sales, service, and marketing channels.
- Developed and managed global preferred partner network to improve service provider relationships and establish fixed pricing agreements with suppliers, resulting in a 15% reduction in COGS.

Director of Operations

PetRelocationcom

Jan 2011 - Jan 2013 (2 years 1 month)

- Led operations team through major organizational restructuring, splitting core operations role into sales and customer service functions, leading to increased sales productivity resulting in a 30% increase in year-over-year revenue growth;
- Developed new systems and processes to support reorganization, including a pricing confirmation and purchase order process which reduced independent contractor pricing discrepancies by 60%;
- Identified need for improved systems to enforce controls and implemented solution by leading migration from legacy CRM to Salesforce, achieving 100% adoption rate among both sales and service teams within 4 weeks of go-live date;
- Engineered key finance controls using Salesforce and developed a

Director, PR & New Media

PetRelocationcom

Jan 2008 - Jan 2011 (3 years 1 month)

- Designed and executed demand generation program using Oracle Content Marketing (Compendium) to leverage user-generated content (including customer stories and Q&A content) to increase opportunity-to-customer conversion rate by 25% and drive more than 70% of annual revenue;
- Identified market opportunity of increasing numbers of people traveling with pets to position company as thought industry leader through digital content resulting in appearances in major publications valuing $30+K in earned media. Earned media placements include: Forbes, the San Francisco Chronicle, Inc. Magazine and the Washington Post;
- Grew email marketing database from zero to 30,000+ in first 2 years; achieved open rates of 15% and click-through rates

International Relocation Specialist

PetRelocationcom

Jan 2006 - Jan 2008 (2 years 1 month)

Employee #2 at PetRelocation. Biggest challenge: Helping start a company. Second biggest challenge: Figuring out how to move 23 cats to the Philippines (true story - ask me about this one!).

Primarily responsible for sales and customer service, including responding to and qualifying leads, closing sales, and post-sales project management. Simultaneously tasked with developing our content marketing plan, building out operational processes, and identifying new business opportunities. Even served as janitor every Friday (that's bootstrapped startup life!).

Worked with vendors and customers worldwide to provide incredible experiences when moving their pets. See my happy customers and their stories in the "Recommendations s

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Rachel Truair

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