Polly Brady
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VP, Marketing & Operations @ Profiles | Hire Marketing & Creative Professionals From Our Trusted Network
Southlake, Texas, United States
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Jobs
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- SVP of Marketing and OperationsSocial ProfilesDec 2021 - Current (4 years)
- SHead Of MarketingSocial ProfilesMar 2014 - Dec 2021 (7 years 10 months)Profiles offers creative and marketing consulting services, staff augmentation, and direct hire staffing services, to enterprise brands nationwide. Voted a diamond award winner in 2022 for Best of Staffing for Client & Talent Satisfaction awards for five consecutive years of customer excellence. Utilizing analytics to drive marketing strategies which move the needle for sales growth, recruitment productivity, and brand engagement. Steering optimal performance through data driven decisions for lead generation, nurturing, retention, and brand awareness. Define, implement, and operationally oversee strategies across all digital marketing channels: Web, Mobile, Organic, Paid Media, Job board advertising, Analytics, Marketing Automation, Social
- RSr. Digital Marketing Account ManagerR2integratedApr 2013 - Mar 2014 (1 year)- Strategic Account Manager for digital marketing and web based projects. - Worked with B2B and B2C fortune 500 enterprises, managing over $3MM budget per year. - Vertical expertise in eCommerce, Retail, Staffing & Recruiting, IT, Communications, Healthcare, Accounting/Finance, Insurance, and College Education. - Enterprise Clientele includes: Medifast, Williams Scotsman, Aerotek, Allegis Group Services, XO Communications, Loyola University, Medstar Union Memorial Hospital, Kelly Benefit Strategies. - Quarterbacked teams of resources to provide a strategic business layer and ensure projects are completed on time and within budget. - Digital Marketing projects include: SEO/SEM, Display, Email Marketing, Marketing Automation,
- SDigital Marketing ManagerSocial ProfilesMay 2011 - Apr 2013 (2 years)- Project Managed website redesign increasing site traffic 400% YoY, organic traffic 600% YoY. - Defined inbound lead workflows resulting in 100+ website registrations per week. - Direct SEO, Link Building & PPC strategies gaining 1st page search rankings within 3 months. - Oversee Email Marketing, Social Media, Blogging & Content strategies. - Launched corporate mobile site. - Project managed system integrations & CRM workflows to enable reporting capabilities. - Control Marketing Budget and Vendor Relationships.
Paid Media - Digital Marketing Operations ManagerAARPMar 2010 - May 2011 (1 year 3 months)-Managed the migration of banner ads for a website redesign and systems migration on a national publisher website aarp.org. -Banner Advertising, Ad Networks, Remarketing, Retargeting, Programmatic Buying. -Microsites. -Email Marketing. -Vendor Management. -Attributing and supporting $13MM in ad sales/year.- CAd Operations & Marketing Campaign ManagerCBS Local Digital MediaSep 2008 - Mar 2010 (1 year 7 months)-Grew Ad Network revenue by 80%. -'Paranormal Activity' Ad campaign cultivating 1MM email subscribers in 1 week. -Forecast banner ad inventory. -RFP & media planning. -Report and forecast company revenue on a weekly basis. -Attribute and support $13MM sales/year.
- CEmail Marketing CoordinatorCBS Local Digital MediaJul 2007 - Sep 2008 (1 year 3 months)-Managed a 10MM subscriber email list sending two editions per week and 11 triggered campaigns. -Email template redesign based on heat map reporting. -Working with a proprietary ESP, managed feedback loops and oversaw full life cycle of email send from list pulling, coding, testing, send, and reporting. -Lead generation. -Subject Line and A/B testing of copy, creative, and templates. -Microsites.
- Media Consultant - SalesHibuJun 2006 - May 2007 (1 year)-Awarded Rookie of Year achieving 102% to goal -Sold Paid Search Advertising, Website Development & Print Advertising -Youngest hired Media Consultant in the region
Education
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- UBachelor of Science (BS, BusinessUniversity of CanberraJan 2005
- BA Business Administration, Small Business/EntrepreneurshipFrostburg State UniversityJan 2002 - Jan 2006 (4 years 1 month)
- UBachelor of Business Administration - BBA, Business Administration and Management, GeneralUniversity of Canberra
Projects (professional or personal)
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Publications
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- IInfographic: 2015 Tech Hiring TrendsJan 2015
- IInfographic: How to Manage & Retain Millennials in the Digital SpaceJan 2014
- hINFOGRAPHIC: Are You Over-Interviewing Contract Hires?httpwwwcareerprofilescombloginfographicstoolsinfographicareyouoverinterviewingcontracthiresJan 2014