Bettina Zivney
About
Detail
Scaling B2B Brands in the U.S. | Trusted Marketing Partner to Global CEOs & Subsidiary Leaders
Wisconsin, United States
Résumé
Jobs
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Marketing DirectorBeyond Borders MarketingMay 2022 - Current (4 years 6 months)Beyond Borders Marketing is a US market entry and growth agency dedicated to helping international companies expand and thrive in the American market. We partner with global CEOs, founders, and US subsidiary leaders to enhance brand visibility, generate qualified leads, and drive revenue growth.
Our comprehensive services encompass strategy, marketing, and execution, delivering tailored, US-specific programs that transform operations into predictable growth engines.- Senior Marketing ConsultantAlign Workforce SolutionsSep 2021 - Dec 2021 (4 months)
- Marketing ManagerNew Gig Workforce SolutionsApr 2021 - Jul 2022 (1 year 4 months)
- Director of MarketingAlign Workforce SolutionsSep 2020 - Sep 2021 (1 year 1 month)●Oversaw the re-development of Align’s new website, playing a key role in content creation, creative and functional design, and providing an improved user experience.
●Implemented an organic marketing strategy to build brand awareness, by way of purposeful and consistent social media posts, regular blogging, and continuously improving website SEO.
●Enacted brand standards to ensure uniform content development and off-site SEO.
●Development of marketing collateral and centralization of assets. - Manager of Marketing & CommunicationsEngauge Workforce SolutionsJun 2019 - Jul 2020 (1 year 2 months)Working as an extension of human resources and operations teams, Engauge provides full workforce management services for both their Clients and Associates.
●Led brand and marketing strategy for Nissen Staffing (and later Engauge Workforce Solutions), including rebranding and relaunching the company's web presence.
●Developed and implemented a comprehensive content and media strategy (spanning digital, social, email and print) to promote brand awareness and build business, community and vendor relationships.
●Designed and produced a range of creative assets including digital and print banners, signage, fliers and social graphics.
●Identified tools and established processes to increase consistency, - Marketing & Communications Leader (formerly Nissen Staffing Continuum)Engauge Workforce SolutionsAug 2018 - Jun 2019 (11 months)
- Director of CommunicationsHales Corners Lutheran Church SchoolAug 2015 - May 2018 (2 years 10 months)Hales Corners Lutheran (HCL) Church and School, is a family of believers who are called and gathered to worship, grow and be sent to make a difference in the world for Christ.
●Managed several concept-to-launch projects including a complete redesign of HCL’s brand identity to realign the relationship between the church and school, the development and implementation of a new website, social media presence, staff intranet, mobile app and unified content strategy.
●Directed a cross-functional creative and technical team in order to fulfill multiple, concurrent time and budget-sensitive publicity initiatives.
●Implemented procedures across the organization to streamline workflow, increase effi - Ministry CoordinatorHales Corners Lutheran Church SchoolJan 2012 - Aug 2015 (3 years 8 months)
- HNational Sales ManagerHeadwaters IncJul 2008 - Sep 2011 (3 years 3 months)Headwaters,is a world leader in designing, developing and manufacturing top quality cleaning and personal appliances.
● Successfully opened more than 120 new accounts including key national retailers such as Bed Bath & Beyond, walmart.com and Magellan’s, while continuously pursuing more than 100 leads and maintaining all existing customer accounts.
● Drove sales growth by 187% from 2009 to 2011.
● Instrumental in developing brand recognition in the marketplace for all three Headwaters divisions.
● Planned and participated in several annual trade shows. - Associate Sales ManagerIRIS USA IncApr 2005 - Jul 2008 (3 years 4 months)Iris is a leading international manufacturer of high quality injection-molded plastics for storage, office and craft uses.
● Managed key national account, generating over $16 million in annual revenue
● Exceeded 2007 quota by more than 20%.
● Managed the growth and day to day maintenance of more than 70 accounts, in addition to establishing new customer relationships.
● Increased product sales to a key account by 229% in a single year.
Education
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- Bachelor, Fine ArtUWStout PolytechnicJan 1999 - Jan 2003 (4 years 1 month)
Projects (professional or personal)
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