B
Beth McClure
About
Detail
Pennsylvania, United States
Contact Beth regarding:
work
Full-time jobs
Starting at
USD92k/year
Résumé
Jobs
verified_user
0% verified
- QCreative Project ManagerQVC,Apr 2018 - Apr 2025 (7 years 1 month)Streamlined brand marketing workflows, led global event execution, and ensured on-time, on-budget delivery across 5 global markets. Oversaw SharePoint content and process optimization, drove team collaboration, and upheld brand consistency across creative initiatives. • Improved efficiency 60% by managing Brand Marketing Department workflows. • Led high-profile project planning and execution onsite and online, encompassing stakeholder coordination and timeline management. Projects included: ◦ Brand campaigns and advertising across television, streaming, Meta, online, and print. ◦ Category-specific print materials, including postcards and catalogs. ◦ Print and email materials for 2 monthly customer lifecycle marketing campaigns. • O
- QCreative Services ManagerQVC,Oct 2008 - Apr 2018 (9 years 7 months)Headed 8 multi-category creative projects across broadcast and e-commerce channels. Led creative teams to deliver high-quality, on-brand assets. Coordinated timelines, budgets, and cross-functional communication to meet business goals. Optimized processes to enhance engagement and drive results. • Spearheaded 1st global holiday campaign for 5 markets over 2 years. • Led new streaming platform creative initiatives for brand advertising on Roku, enabling expansion with additional streaming platforms. • Oversaw creative staff of 15 people for launch of new broadcast channel and special price values, including legal correspondence for IP approvals on names / graphics, distributing all branding content for broadcast / digital platforms for US
- QProduct Display AdministratorQVC,Sep 2004 - Oct 2008 (4 years 2 months)Scheduled and coordinated daily assignments in Digital Studio to enhance productivity. Established and enforced digital standards for consistency across platforms. Provided key performance metrics for digital studio employees for optimized headcount and resource allocation.
- QProduct Display PhotographerQVC,Oct 2001 - Sep 2004 (3 years)Maintained high-quality imagery standards for website and on-air broadcast. Developed and implemented the 1st model lifestyle photography standards for company.
Education
verified_user
0% verified
Change Management Practitioner ProgramProsciSep 2022 - Dec 2022 (4 months)- TMultimedia DesignTHE CHUBB INSTITUTEMay 2004 - Aug 2005 (1 year 4 months)
- Bachelor of ScienceWest Virginia UniversityAug 1995 - Aug 1999 (4 years 1 month)98 credits completed
Projects (professional or personal)
verified_user
0% verified
- QAge of PossibilityQVC incNov 2023 - Apr 2025 (1 year 6 months)Impact-focused creative leader with extensive experience in workflow, brand strategy, and project planning. Lead global projects and cross-functional teams, executing broadcast, digital, and social initiatives. Exceptional analytical, organizational, and communication proficiencies with a remarkable record of process optimization and innovative solutions. Efficient multitasker with a strong focus on task completion and reputation for top performance under pressure. Areas of expertise include: Workflow Optimization Campaign Management Standardization Reporting Budget / Resource Oversight Task Delegation Technical & Platform Acumen Stakeholder Management Leadership Change Management Certified
- CCustomer Retention MarketingAug 2023 - Apr 2025 (1 year 9 months)
- Proprietary Brand DevelopmentHSN, QvcSep 2018 - Nov 2024 (6 years 3 months)Build the process for new proprietary brand development for the creative team.
- QVC Brand RefreshQvcFeb 2018 - Feb 2019 (1 year 1 month)
- QProduct Displays and VideographyQVC incOct 2001 - Apr 2025 (23 years 7 months)