Bertha Isela Hernandez

Jobs 0% verified

C

Director of Communcations

CNDH

Jan 2022 - Jan 2025 (3 years 1 month)

• Led a multidisciplinary team of 18 creatives, producing over 7,700 multi-format content pieces. Consolidated the new institutional identity across office buildings, vehicles, editorial and digital projects, applying UX/UI principles and accessible communication standards. • Directed 9 national ATL campaigns across public media (RTC), social media, Mexico City's Metro system, and airports. #MigrarEsHumano campaign was recognized by UN Migration. • Strengthened social media strategy, achieving +42,000 new followers and over 7.3 million accounts reached. YouTube productions generated 5.3 million impressions. Implemented chatbots and curated the brand voice. • Managed media relations and spokesperson coordination during crises. Implemente
C

Deputy Director of Special Events

CNDH

Jan 2019 - Jan 2022 (3 years 1 month)

• Produced and hosted over 53 episodes of the video podcast "Defendemos al Pueblo". • Coordinated internal communication campaigns and events for over 1,700 staff members. • Oversaw museum exhibitions, media coverage, and logistics for high-level events, including live recordings and streaming.
International Communications Consultant

ILGA World

• Designed the comprehensive communications strategy and playbook for a global event with participants from 160 countries, ensuring narrative consistency and institutional positioning. • Developed a multichannel plan for social media, press, website, audiovisual media, internal communication, and email marketing—optimizing workflows and execution timelines. • Wrote the main copy for the event website (UX writing + storytelling), ensuring clarity, institutional tone, and accessibility for diverse audiences in both English and Spanish.

Education 0% verified

Bertha Isela Hernandez

About

Detail

Timeline

Résumé