Ben Piper Principal Research Consultant at Zappi

Principal Research Consultant

Zappi

Jan 2021 - Current (5 years 10 months)

- Conduct comprehensive discovery with prospects; provide expert guidance regarding research approaches and methodologies best suited to answer their research questions.
- Work across multiple verticals, including Financial Services, Technology, and QSR.
- Top performer, consistently exceeding targets. Delivered 126% performance against quota in 2022.

Vice President, Client Director

MetrixLab

Jan 2019 - Jan 2021 (2 years 1 month)

- Managed quantitative and qualitative research projects, including brand health and monitoring, concept and value proposition evaluation, message testing, naming research, pack testing, price/product/portfolio optimization (conjoint).
- Established and significantly grew relationship with major Financial Services Payment network from ground up, conducting both quantitative and digital qualitative projects. Managed and grew relationships in technology, telecommunications.
- Developed and launched successful custom quick turn/agile approach, in response to client demand.

Vice President, Client Solutions

Nielsen

Jan 2016 - Jan 2018 (2 years 1 month)

- Drove commercial proposal and pricing strategy as leader of Transitional Service Agreement (TSA) team to manage spin-off of syndicated tracking business.
- Created and presented analyses for client end-users based on Nielsen methodologies.
- Recruited and mentored team to enhance capabilities in line with client needs.

Vice President, Ipsos Connect

Ipsos

Jan 2013 - Jan 2016 (3 years 1 month)

- Increased Fortune 50 client program revenue by 60%; expanded scope and breadth of Product Satisfaction (PSAT) tracking study; coordinated hybrid passive telemetry and attitudinal approaches, ensured program quality and efficiency while exceeding.
- Grew engagement with major social media service by 300%; established and nurtured relationship, designed and led high-profile thought leadership research on global Affluent Millennials.
- Advanced global brand research and consulting engagements with key technology clients to develop and execute projects including brand health, branding and brand tracking, message testing, satisfaction, segmentation, awareness & usage (A&U.

R

Research Director/Industry Analyst

Remediation Strategy & Customer Analytics

Jan 2007 - Jan 2012 (5 years 1 month)

- Frequently presented at global industry symposia and conferences; widely-quoted analyst in mainstream and technical press on technology consumer behavior, subscription markets, policy and regulation, and Service Provider strategies.
- Published among earliest research reports on Cable "Cord Cutting" phenomenon. Designed, created, marketed, and launched the "Broadband Composite Index" (BCI), a widely adopted broadband measurement/benchmarking framework.
- Led team of high performing analysts.

P

Senior Consultant

Petrobrás/Ericsson

INTERNATIONAL PLANNING AND RESEARCH (IPR) Management Consultant

C

Corporate Account Manager

T

Country Manager-Japan Region Manager-Asia

THE BUTCHER COMPANY

(SC JOHNSON) Country Manager-Japan Region Manager-Asia Pacific

Ben Piper

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Ben Piper

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