Benjamin Zeigler CRM Operations @ Zip Co

Senior Manager, CRM Operations

Zip Co

Sep 2025 - May 2026 (9 months)

• Owned all transactional lifecycle communications at 70M+ sends/month, sustaining a 99%+ delivery rate, 60% unique open rate, and 1.5% click rate. • Drove 5% YoY repayment rate improvement through strategic testing and optimization of transactional lifecycle messaging. • Led 1–2 incident communications per month cross-functionally with CX, Engineering, Product, Compliance, and Legal — covering sensitive events such as duplicate charges and data incidents. • Owned all GTM communications for new product launches, defining messaging strategy and building net-new transactional communication flows with Product and Engineering. • Implemented Verified Mark Certificate (VMC) to display trademarked logo on outgoing email, increasing brand visibilit

Marketing Operations Manager, CRM

Zip Co

Dec 2022 - Sep 2025 (2 years 10 months)

• Hired to lead a full platform migration from Iterable to Braze — migrated 20+ email, push, and SMS templates and executed IP warming strategies achieving 99%+ delivery rate at launch. • Architected and deployed all transactional lifecycle communications (order confirmations, payment failures, late fees, overdue installments) with fintech compliance and legal accuracy requirements. • Leveraged Segment CDP to map and filter event data into Braze, creating custom attributes and optimizing data point usage to reduce platform costs. • Managed attribute infrastructure using Segment and reverse-ETL pipelines in collaboration with Data Science. • Provided technical support to Lifecycle Marketing team via complex Liquid Logic personalization and C

Senior Technical Marketing Associate

Ibotta

Jul 2022 - Dec 2022 (6 months)

• Served as technical team lead, owning all major A/B tests and cross-functional projects across Operations, Account Management, Billing, Engineering, and Product. • Developed segmentation strategies to mitigate the impact of Apple Mail Privacy Protection on email performance metrics. • Analyzed customer segment health and presented insights to the broader team. • Developed and implemented onboarding and training plans for new team members.

Technical Marketing Associate

Ibotta

Mar 2020 - Jul 2022 (2 years 5 months)

• Built and executed email, push, SMS, web, and in-app campaigns for millions of active users in Braze, supporting the Ad Products revenue stream of $50M. • Implemented rigorous QA and testing process, achieving a campaign error rate of less than 1%. • Coordinated with cross-functional teams to build and launch 500+ marketing campaigns per month. • Developed Liquid Logic statements and API-driven personalization tools within Braze to optimize customer communications. • Created technical documentation defining processes and platform features.

Benjamin Zeigler

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