Benjamin Lynch

Cut HelloFresh AU subscription cancellations from 45% to under 5% in 8 weeks. Lifted B1 and B2 retention 20%+ in the same window. Led 30 reps across 9 countries, APAC and EU. Built and shipped BOB, an internal sales-enablement platform on Anthropic Claude + Supabase + Netlify, with live scorecards, in-call objection prompts, training modules, and automated post-call coaching. Still in daily production at D2MS. Authored the BMF Model, a sales framework for objection handling, rolled out floor-wide across all D2MS programmes. 15 years senior commercial sales across subscription B2C, regulated B2B financial advisory, executive recruitment, and BPO outbound. Comfortable in recurring-revenue work: renewals, churn, lifecycle. AEST hours, fully remote for 2.5 years at D2MS.