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Benjamin Luckman

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Pennsylvania, United States

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Résumé

Jobs verified_user 0% verified
  • BSL Consulting
    Owner
    BSL Consulting
    Jan 2024 - Jul 2024 (7 months)
    Collaborated with clients to determine business needs, employing SQL-based data extraction, cleaning, and validation practices to support current and future objectives. Developed and implemented analytical models, including Marketing Mix Modeling (MMM) and A/B testing in Python, to optimize marketing strategies and enhance customer engagement while leveraging automation and version control. Focused on establishing robust infrastructure for client self-reliance, incorporating tools such as Power BI for dashboarding and Looker for interactive reporting to visualize data in an easily consumable format.
  • I
    Analyst, Data Science
    Involved Media
    Apr 2022 - Nov 2024 (2 years 8 months)
    Engineered a dynamic modeling structure using Python and SQL to track ongoing campaigns, incorporating rigorous data cleaning, automation, exploratory data analysis (EDA), and validation techniques to achieve $150k in quarterly savings. Developed predictive models for TV impressions up to nine months ahead using R and Python, enhancing forecast accuracy by over 12% through advanced statistical methods. Applied sophisticated modeling and feature selection techniques, including Random Forest, Gradient Boosting, ARIMA, Prophet, PCA, and Ensemble Models, to generate actionable insights. Curated and prepared diverse input datasets by executing thorough data extraction and cleansing processes using Excel and SQL, ensuring quality and reliability
  • MediaCom
    Media Analyst
    MediaCom
    Oct 2021 - Apr 2022 (7 months)
    Automated data cleaning processes using SQL, ensuring enhanced efficiency and accuracy in data preparation. Leveraged strong analytical skills to perform exploratory data analysis, identifying trends, patterns, and anomalies for informed media planning. Utilized effective communication and collaboration skills, facilitating clear reporting and coordination with cross-functional teams.
Education verified_user 0% verified
  • R
    B.A., Statistics
    Rutgers University - New Brunswick
    Jan 2021 - May 2021 (5 months)
Projects (professional or personal) verified_user 0% verified
  • E
    E-Commerce Analytics Dashboard
    Nov 2024
    Built end-to-end analytics project demonstrating SQL proficiency, data cleaning, and dashboard development. Developed data infrastructure including ETL pipelines, data quality checks, and automated data processing. Created interactive dashboards in Power BI to visualize sales trends, customer behavior, and product performance. Implemented data models and performed exploratory data analysis on 500K+ transaction records.