Ben Castagnola Demand Gen Manager | Refine Labs

Demand Generation Manager

Refine Labs

May 2026 - Current (6 months)

Client Management:
- Directly cultivate and nurture client relationships, serving as the primary point of contact.
- Prepare comprehensive reports, presentations, and other client-facing materials to effectively showcase the results and impact of your efforts.

Strategy Development:
- Conceive and execute comprehensive demand generation strategies aligned with company goals and objectives.
- Identify target audiences, segments, and pivotal market opportunities to optimize campaign efficacy.
- Devise demand creation, capture, and conversion programs, meticulously assessing the entire new acquisition funnel and prioritizing initiatives based on their potential impact on revenue.

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Account Director

WordStream by LOCALiQ

Sep 2023 - May 2026 (2 years 9 months)

Senior Account Manager

WordStream by LOCALiQ

Oct 2021 - Sep 2023 (2 years)

• Managing a team of account reps
• Developing team members' skills and career paths
• Holding weekly problem-solving meetings to address client concerns and platform questions
• Maintaining and growing my own book of business

Account Manager

WordStream by LOCALiQ

Oct 2020 - Oct 2021 (1 year 1 month)

Senior Account Associate

WordStream by LOCALiQ

Sep 2019 - Sep 2020 (1 year 1 month)

Account Associate

WordStream by LOCALiQ

Oct 2018 - Sep 2019 (1 year)

• Take direction and execute pay-per-click (PPC) campaign strategies including (but not limited to) account setup, organization, and optimization.
• Daily reporting and analysis of trend data from Google AdWords, Google Analytics, and Bing Ads, among other platforms.
• Monitor PPC trends, best practices, and techniques.
• Proactively research accounts and provide ongoing opportunities that align with client goals.

Social Media Coordinator/ Google AdWords Specialist

Kure Creative

Sep 2017 - Oct 2018 (1 year 2 months)

• Assist in the development of a strategic Social Media Marketing plan with a primary focus on engagement, promotion, and analysis.
• Manage client’s social media profiles and presence by developing and implementing social media strategies aimed at strengthening brand image recognition.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Manage day-to-day activities related to social media. This includes monitoring, tagging and analyzing social media conversations across various platforms, maintenance of social media sites and reputation management.
• Create and manage Google AdWords and Google Analytics accounts for several clients.
• Prepare bi-weekly metric reports to

Junior Online Sales Representative

Lionbridge

Jun 2016 - Aug 2016 (3 months)

• Worked collaboratively with the Lionbridge onDemand team
• Maintained an ongoing lists of prospects, and contacts using Salesforce.com
• Completed daily cold-calling and cold emailing (60 cold calls per day)
• Developed skills necessary for building strong customer relationships
• Enhanced organizational skills using Microsoft Excel.
• Improved oral communication skills

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Manager

Rons Gourmet Ice Cream

Mar 2012 - Sep 2017 (5 years 7 months)

• Train new employees to perform at their utmost ability so that they may work without me or another supervisor.
• Count the register at the end of each night to properly allocate money between the two store locations.
• Provides exceptional customer service which ranged from planning a party to handling customer complaints. This includes assisting customers with reaching a resolution to any issue they may have in the store.
• Maintain organization of all stock and inventory. This includes placing orders to ensure the store is fully stocked for the following shifts.

Ben Castagnola

About

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Ben Castagnola

About

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Behavioral traits