Candela Garcia

Head of Marketing

Workana

Apr 2024 - Current (2 years 5 months)

Head of Marketing Latam

KINEO LATAM

Nov 2022 - Apr 2024 (1 year 6 months)

- Owned full marketing strategy and execution for B2B ed-tech with high-ticket (+$60k) products and services targeting enterprise clients across LATAM. - Designed and ran +100 attendee in-person events with enterprise clients including Televisa, Cinepolis, YPF, and Techint in Argentina and Mexico City. - Increased SQLs by 35% within 3 months by leading a freelance performance team to revamp ad campaigns and launch retargeting initiatives. - Created inbound engine combining weekly webinars, case studies, and LinkedIn content to feed sales pipeline.

Sr. Marketing Manager

Coderhouse

Jul 2022 - Nov 2022 (5 months)

I was in charge of planning, developing, and implementing the overall content strategy of the company with the goal of increasing our revenue and generating new leads through organic channels. I coordinated and supervised the creation and production of online and offline marketing content by leading a squad of 7 people across Social Media, Blog, Email Marketing, and Brand Management teams

Marketing Manager Latam

Coderhouse

Feb 2022 - Aug 2022 (7 months)

Leading the comms & BTL strategy of Coderhouse in Argentina, Mexico, Chile, Uruguay, Peru, and Colombia. My main goal is to oversee our external communications to ensure our brand's values and identity are well represented across all our channels while reinforcing brand awareness in the markets where we operate. As a Marketing Manager I am in charge of - Creating and coordinating the execution of communications campaigns for new announcements and product launches, working closely with our email marketing, audiovisual, social media teams, and our Pr agencies. - Overseeing our PR strategy and manage our agencies in Chile, Mexico and Brazil - Designing 'Out of Home' activations in Latam and coordinate the team in charge of executing them. - Co

PR Manager Latam

Coderhouse

Jul 2021 - Apr 2022 (10 months)

As a PR Manager of Coderhouse, my job was to develop and execute communications campaigns in traditional media, organize events designed to develop our brand awareness across our Latam Markets, and position the C-Level executives as key opinions leaders within their respective industries.

Regional Account Executive - PR & Influencer Marketing

Another Company

Oct 2018 - Aug 2021 (2 years 11 months)

I was in charge of developing 360º communication strategies that achieved successful media coverage of our clients, allowing them to reach their target audiences with a consistent and differentiated brand message from the competition Past PR clients: Waze (ARG), HubSpot (ARG), Mr Jeff (UY), POWER by Camila (ARG), Transferwise (ARG), Teads (PR), Turkish Airlines (ARG), Beat (ARG), Pinterest (ARG) Past Influencer Marketing clients: Old Spice (CH & PER), Gillette (PER), Pandora (CH & PER), Always (ARG)

PR Account Assistant

Another Company

Aug 2018 - Oct 2018 (3 months)

As an account assistant I supported the executives of the agency in event organization duties, reporting and deskside meetings. An important part of my role was to make sure that our journalist databases in Argentina was updated with the latest changes in the local media matrix. In order to support the company's expansion through Latam, I was also in charge of developing our media agenda in Uruguay, Paraguay and Bolivia and reaching out to key opinion leaders on those markets. Accounts I worked with during this time: AdoptáUnChico, G-Shock (Casio), Mr Jeff, Pinterest, Waze, HubSpot, TransferWise and World Pay.

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