Director, Marketing Analytics & Insights
Vestis Corporation
Mar 2023 - Jun 2025 (2 years 4 months)
Vestis (formerly an Aramark business) is one of North America’s largest industrial laundry and linen supply business that delivers uniforms & workplace supplies to 300K+ businesses, with 340+ service locations supported by ~20K employees.
• Led a team capable of data science, machine learning, data visualizations, & market research (industry trends, competitive intel, voice of the customer, etc.).
• Prioritized segments to target for growth (industry, product, customer segments, etc.) based on market intelligence and analysis of historical revenue drivers
• Improved sales & marketing campaign effectiveness with robust performance monitoring and predictive models to determine target audience
• Drove customer expansion with personalized cross
