Justin Fodor

With over a decade embedded in early-stage B2B software, I’ve helped shape go-to-market functions from the ground up—twice as a founder and four times as the first or early GTM hire in venture-backed SaaS.

Today, I run Apex-GTM, a consultancy purpose-built to partner with B2B SaaS founders and leaders as they find there path to a repeatable, scalable GTM motion.

My mission: cut through the noise, implement proven tools and strategies, and accelerate growth. From outbound lead generation & pipeline strategy, to headcount planning, partnerships, fundraising, and more—I bring operational muscle, not just high-level advice.

Founders and early sales leaders come to me when they’re at an inflection point: needing more structure, more results, and more clarity. They stay because we build win together.

If you're a B2B SaaS leader navigating early traction or preparing for scale, I’m here to help you get there faster and smarter, as an extension of your team.

Clifton Strengths: Competition, Strategic, Achiever, Woo (Winning Others Over), & Learner.