Cintia Esteves

Growth and Digital Marketing Manager

CLM

Feb 2025 - Current (1 year 9 months)

At CLM, I lead the Growth Marketing and Digital strategy, managing a team focused on lead generation, nurturing, qualification, brand positioning, and co-marketing initiatives with top cybersecurity and IT vendors across Latin America. I develop and execute integrated B2B marketing campaigns that combine inbound and outbound tactics—leveraging marketing automation, CRM intelligence (Zoho), webinars, email marketing and content strategy —to drive engagement, pipeline growth, and measurable business results. As a team leader, I coordinate efforts across marketing, sales, and product teams, ensuring full alignment on go-to-market strategies and campaign execution. I also oversee strategic planning and performance optimization across the full m

Sr. Global Engagement Marketing Specialist

Zendesk

Mar 2020 - Nov 2022 (2 years 9 months)

- Partner with the global Retention Marketing team (based in the HQ) to create sucessful campaigns targetting all audiences (SMB, Enterprise, Partners, among others) for Onboarding, Adoption and Trial nurtures to generate growth and upsell. - Team up with Marketing Operations and Data Analytics teams to drive the best strategy and data use for email marketing campaigns such as product usage, feature activation, segmentation, etc. - Project Management and reporting to present performance results and insights generation for stakeholders. - Lead supporting ad. agencies to execute projects and campaigns. - Creation of “How to’s” and description documentations for campaigns and processes in order to help and make sure all teams are using consist

Customer Experience Consultant

Oracle

Dec 2018 - Dec 2019 (1 year 1 month)

Responsible for customer success and project management for current clients besides developing business strategies for prospects. My job was to help companies to improve their online marketing strategy and customer experience through Oracle's in-cloud CX applications in 6 main forefronts: e-commerce, sales, marketing, customer care, loyalty and Social Media; by building product presentations for demos and onboarding.

Sr. Business Development Representative

Emplifi

Jan 2018 - Dec 2018 (1 year)

Top performer senior business developer for commercial clients (brands and ad agencies) in Brazil showing them how to turn social media data analysis into valuable insights to improve their communication strategy. Global Top Performer BDR - All Hands Q2 Engage Prague 2018: Top of the Class "Mastering the art of video content" workshop.

Lead Research and Generation

Emplifi

Oct 2017 - Dec 2017 (3 months)

Development of content strategy, communication planning and content creation on LinkedIn’s Pointdrive in order to generate, engage and qualify leads in Brazil.

Strategic Customer Success Manager

SA365

Mar 2016 - Oct 2017 (1 year 8 months)

Customer success management for Monsanto brands Sementes Agroceres, Agroeste and Monsoy. Project management of all projects and campaigns in the digital environment such as website, mobile, social media management among others.

Strategic Planning Supervisor

W3haus

Mar 2015 - Feb 2016 (1 year)

Digital Account Planning for LG (eletronics), Cerveja Devassa (beverage) and O Boticário (fragrances and cosmetics). I led the team to build monthly qualitative and quantitative data-driven reports in order to get insight from data analysis for brands performance enhacement and engagement in the digital environment.

Strategic Planning - New Business

MullenLowe Brasil

Apr 2013 - Feb 2015 (1 year 11 months)

Strategic planning in successful pitches, I also developed a weekly journal and was responsible for its production being in charge of content research and production with inspiring ideas, trends, industry news and marketing studies in order to prospect new clients and another to push the creative team forward to making awardable campaigns.

Social Media Strategist

Dentsu Aegis Network

Feb 2012 - Mar 2013 (1 year 2 months)

Community management for five shopping malls of the largest brazilian shopping’s company BRMALLS. I was also responsible for putting together weekly analysis reports providing ideas to turn it into insights and for the strategic planning for campaigns and content in social media platforms. Helping hand with the prospection of new clients, I was in charge of developing strategies for social media platforms in succesful pitches such as Oreo, Toyota, Sony, NET, Ikesaki, among others.

Marketing Analyst

Gourmeo

Jun 2011 - Dec 2011 (7 months)

Responsible for writing SEO content, manage the company’s channel in all social media platforms and help the strategic digital planning team from Germany. I also led the brazilian team to elaborate an online marketing plan for the two launching years of the website.

M

Production Assistant

Made In Film-Land

May 2010 - Jun 2011 (1 year 2 months)

I was responsible for preparing presentations for sponsorships prospection and fundraising for the productions. Development of strategic partnerships and campaigns to promote our theatrical plays in the digital environment.

Merchandise

Walt Disney World

Nov 2009 - Feb 2010 (4 months)

Merchandise Cast Member – Work Experience in the Magic Kingdom’s stores as cashier, helping with the inventory, stocking, visual merchandising and merchantainment.

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Cintia Esteves

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