J
Jennifer Hunold
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Marketing, Communications + Branding Leader | Visual Artist
United States
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Vice President of Business InsightsThe Martin GroupAug 2025 - Current (11 months)As our agency leans even harder into research and data, I lead our Insights division and work closely with our integrated teams to deliver high-level strategic advisement and continually-enhanced client experience.- Director of Growth and Business DevelopmentThe Martin GroupFeb 2024 - Aug 2025 (1 year 7 months)
- General ManagerThe Martin GroupAug 2021 - Current (4 years 11 months)martingroup.co Leads the Albany, NY office. Some responsibilities include: —> Driving the agency’s mission, vision, and values within the Albany office —> Informing decisions that directly impact our Albany team and work, supporting the connection to the larger agency —> Steward of the agency brand, supporting business development and community relationships
- Account SupervisorThe Martin GroupMay 2020 - Jan 2024 (3 years 9 months)The Martin Group is a branding, marketing, and communications firm offering digital marketing, PR, public affairs, social media, influencer marketing, paid media, brand strategy, creative development, design, video, content marketing and more. Physical locations across New York State and remote staff across the U.S. Launching local, regional, national and global campaigns and brand initiatives for our clients' marketing, recruitment, advocacy, corporate communications, and fundraising objectives. Practice areas include Sports & Lifestyle, Food & Beverage, Healthcare, Education, Financial, Manufacturing & Technology, Professional Services, and Nonprofit, Municipalities, and Associations.
- Senior Brand Manager / Senior Account ManagerThe Martin GroupMar 2018 - May 2020 (2 years 3 months)martingroup.co
- Senior Brand and Account ManagerCreative Communication AssociatesJan 2017 - Jan 2018 (1 year 1 month)—> Managed top three accounts, with 12 constituencies including bicoastal and remote teams. —> Oversaw national media campaigns for top two accounts, including e-blasts, out-of-home, digital and print ads, and radio. —> Executed creative rollout for top account, including 60+ microsite and landing pages, blog redesign, 300+ pages of collateral, and digital ads. —> Increased all three three primary KPIs in Q1-Q2 2017 for top client. —> Informed audience segmentation and analysis, thematic concepts, and execution for 2018 integrated national media campaign for top client. —> Identified and resolved legal/compliance concerns for client initiatives. —> Record of performing under pressure and against deadlines, with demonstrated ability t
- Account ExecutiveCreative Communication AssociatesJan 2016 - Jan 2017 (1 year 1 month)CCA (Powered by HotChalk) is the nation’s leading branding and communications agency devoted exclusively to higher education, to create compelling brands, solution-driven plans, and award-winning communications. HotChalk is a leading provider of education technology and services. The Silicon Valley company provides turnkey solutions for universities going online with professional degrees for working professionals. HotChalk leverages data and technology to support all phases of the student life cycle, and enables industry-leading student retention and graduation rates.
- Business Development CoordinatorMOHAWKJan 2014 - Jan 2016 (2 years 1 month)As Business Development Coordinator I wore many hats: outbound sales and lead development, project management, CRM administrator, and trainer — with some outside sales presentations in the mix. I was a resource to Sales and Marketing, and a tireless team cheerleader and motivator. I leveraged my background in art and education to build lasting relationships with clients from small design firms to large tech companies. A resource and brand ambassador, I managed the progression of client specifications through a complex vendor/distributor network. I supported a dispersed national team of seven National Account Managers plus the VP of Sales. I intersected with an additional 24 sales team members. In our first year the Business Development
- Account Development RepresentativeMOHAWKJan 2013 - Jan 2014 (1 year 1 month)Tenacity and communicative savvy were two of my most valued skills in this role, as well as my ability to breakdown, research, and connect with a range of clients and accounts. I enjoyed building relationships with customers as their go-to resource in order to grow brand awareness and new business at Mohawk. I achieved a 45% sales opportunity conversion (win) rate of active new business opportunities while exceeding productivity metrics and sales expectations. 38% of these sales brought repeat business. Additionally, I worked closely with District Sales Managers and Digital Specialists to strategize approach for many of their target growth accounts. My success in phone, email, and social media sales efforts was recognized within the comp
- Account ExecutiveMOHAWKJan 2012 - Jan 2013 (1 year 1 month)After completing my training two months ahead of schedule, I quickly leveraged my outgoing personality to build relationships with vendors as well as identify marketing opportunities that came through the inbound call center. While a member of this team, I was recognized for managing service problems in a “patient, professional way” and for my overall positive, enthusiastic demeanor. This position required the use of numerous systems (SugarCRM, LiveChat, BPCS, Outlook), managing inbound calls and emails, and working collaboratively with Production Scheduling, Quality, and Logistics departments to resolve concerns and inquiries. Having a thorough understanding of full Mohawk portfolio, paper math, quoting procedure, shipping policies and s
- Instructor of RecordUniversity at AlbanyJan 2007 - Jan 2009 (2 years 1 month)Instructor: Two-Dimensional Design and Beginning Drawing Graduate Assistant: Survey of Art Western World I (2006)