Jonas Heerma

As a Sales and Business Controller, I serve as the crucial link between business and finance, providing valuable insights to executive management. Focusing on reducing costs, enhancing efficiency, and identifying and mitigating both internal and external risks. In my role, I support business strategy by forecasting and reviewing revenue, costs, and resources. I translate strategic management objectives into key performance indicators (KPIs) and analyze profitability, business operations, and processes to ensure alignment with organizational goals. My strong analytical skills enable me to provide insightful analysis and strategic recommendations. I excel at identifying connections within complex data sets, uncovering trends and opportunities that drive business performance. This i deliver using various tools, including Power BI and Fabric. Additionally, I am involved in the strategic development of the company. Especially my experience on data & AI adds value. I conduct commercial analyses and sketch strategic scenarios, to support informed decision-making and long-term planning.